As part of our continued efforts to give you more control over the ads that appear on your sites, we'd like to share two additional improvements to the Competitive Ad Filter:

Faster filtering
In the past, the Competitive Ad Filter sometimes took up to several hours to block URLs you'd entered. Knowing you've wanted a faster filtering system, we're excited to let you know that URLs added to your Competitive Ad Filter are now usually blocked within 30 minutes. We hope that this will help you quickly make changes to maintain a positive user experience on your sites.

Increased filter list size
At the same time, a growing number of you have let us know that you're running out of space in your Competitive Ad Filter. Now, you can add up to 500 sites to your filter list, more than double the previous limit. As you add new sites, please continue to keep the possible revenue impact of filtering in mind. You might also find it helpful to review our tips for using your Competitive Ad Filter.

We're continuing to work towards enhancing your ad controls, and we'd love to hear any suggestions you have. Feel free to leave us a comment below.

Posted by Arlene Lee - Inside AdSense Team