Tuesday, August 04, 2009 | 10:31:00 AM
In April, we gave you a sneak peek into category filtering, a new feature we've been developing to give publishers more control over their ads. Today, we're excited to announce that we're extending the beta to publishers in a number of English-speaking countries including, but not limited to, Australia, Canada, India, Ireland, the U.K., and the U.S.
As a reminder, category filtering lets you prevent ads from up to 5 specific categories such as religion, politics, and dating from appearing on your pages. Your filters will be applied to ads in English, regardless of how they're targeted. In addition, you'll be able to see the percentage that each category contributes to your earnings, which can help you understand any revenue impact you might notice as a result of filtering.
Based on feedback from our initial beta testers, we've also made a few improvements to the feature:
- Ad impression impact: To give you a better sense of how many ads you'd be filtering, we've now added an extra column to show you the percentage of ad impressions on your pages which fall into each category.
- More accurate percentages: Ad impression and earnings percentages are now calculated based on impressions from the previous 30 days instead of three. This extended time frame should provide a more accurate picture of the types of ads you're receiving and how much revenue they're contributing.
- Category descriptions: We've added details about each category directly within your account to help you understand the types of ads that may fall into each.