Category filtering feature being developed

One of the top requests we've heard from publishers is to have more control over the ads appearing on their sites. We've been working to address your feedback, and today at ADSPACE, our team announced an upcoming beta test of a new feature in the Ad Review Center called category filtering.

Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they'll be filtered if they're within one of the selected categories. We'll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.

We'll be launching category filtering as a beta to a small group of publishers to collect initial feedback about the feature. Here's a preview of what the feature currently looks like, but please keep in mind that the layout and categories may change based on feedback from beta test participants.


Although we're not able to expand the limited beta to additional publishers at this point, we wanted to give you a glimpse into one of the ways we're working to give you more control over your ads so you can ensure a positive experience for your users. We'll continue to refine this feature, and hope to be able to roll it out more widely in coming months. Please stay tuned to the blog for any updates, and feel free to leave us a comment in the meantime.

Wednesday, April 22, 2009 at 11:47:00 AM

49 comments:

fotos said...

"Recent" revenue contribution is kinda ambiguous.

In order to make informed decisions about a specific category either this field has to be fixed (e.g. last month, last 15 days) or be user defined.

Preferably it could show previous period's contribution as well, in order to see the (potential) trend before cutting off or including a specific category.

Nevertheless it sounds like a nice feature!

Kay Brooks said...

Did it not occur to you that some aspects of a category might be fine but others not? E rated games vs. Mature? Zorastroism v. Hinduism? Republican v. Democrat? Lasar eye surgery v. 'enhancements'? So we've have a choice of having to accept all ads in a category or none?

Keep tweaking.

david said...

It would also be nice to see what sites ads are targeted at.

I have multiple sites that offer targetable channels ... different ads may be in appropriate depending on which site it is.

LobKing said...

I hope publisher can know from the ad review center what is the channel name (placement) that ads target it.

i have many placement targeted ads but cant know what is placement channel name that advertisers target it, i have many channels where most of the channels i disabled image ads and keep test deferent size of ads, also sometime i create a new channel name where i cant know what is the placement name that advertisers target it to avoid lose ads revenue from placement targeted ads.

Please try to find way to let publishers know what is the placement name that advertisers target it.

Random Terrain said...

Finally! But it looks like you'll need to expand the categories. For example, I have over 30 pages of my favorite quotations and I get stupid ads for insurance quotes and moving quotes. Totally unrelated and useless. I need to be able to block those kinds of ads.

Once you get this working, we need a way to know what our visitors are clicking on. It sucks not knowing what type of ads our visitors are interested in. I could block certain web sites that seem irrelevant, but if their ads are the ones that are getting clicked on the most, I could end up blocking the very ads that are making money.

Whatever you do, I hope you do it soon because I went from making many dollars a day to making 18 cents a day. Not fun.

Sandy said...

I haven't had a single click since this change. When google says we should make more over time, I wonder how much time it's going to take.

news said...

I want to know what you did to Ad Sense during the last "maintenace" This is ridiculous. This is definitely not recording properly. When there are nearly 100 clicks and it's only registering $1.75 in revenue, something is wrong. I've been with AdSense for over four years and while my traffic and clicks keep doing up, my revenues have dropped like a rock. This month will be the lowest ever. Totally unacceptable

Health care said...

I can't find it in my adsense account. Is this unavailable for indonesia account?
Is there anybody can help? or give any guidance..?
thanks.

IdeaValley said...

Looks good , but it will not solve the real problem for the majorty of everybody: the problem is independent filtering for independent sites ,,, Now , must of the publishers have several websites , not only one like on the past ... I hope one day google open eyes about it. From AdSense to AdManager , this is a very primar limitation. - sergio @ ideavalley.com

news said...

another day of skewed stats and decreased revenues. Anyone else experiencing these repetitive problems? Google seems to be ignoring the situation but then if they're getting the clicks and billing the advertisers and don't correctly credit us, they're defrauding us and making big bucks, aren't they?

Masked said...

This is a tremendous innovation and I will be interested to see how many people who peddle these ridiculous "get rich quick" schemes will suffer from this new scheme.
However, I wonder how Google will define the GRQ schemes.
Will it be the "earn $200 per day by filling in surveys" which relate to online web business "opportunities", or will it be a wider definition.
I hope that it will include the ludicrous investment advice advertisements which quite frankly seem like scams to me from the perspective of an investment practitioner.
Please feel free to email me your thoughts at MaskedFinancier AT TexasHoldemInvesting.com

LOVER OF MOON LOVER said...

i have a broblam with my pin code i cant recive it and sent to adsense support but no answer plz help
ali.hamed.ali@gmail.com

Mike said...

A great new feature.

When will we have ads we can show where we get paid by the week rather than per click? Like $2 a week, $5 a week or whatever rate people would set. This would be a great addition.

Paco Tomei said...

We can already filter out "competitors" using the Competitive Ad Filter and we can filter out ads using the Ad Review Center. For me at least, adding a Category filter may be a limited improvement.

It would be nice if the categories would be generated on the fly in an analogous manner to the generation of "site links." This could help to fine-tune the filtering process.

Kh.Mohsin said...

This feature was long awaited, at least by me. It is good to have control over add categories.

Victor said...

I am currently trying to get how this works, so far so good. The ads on my site however new it is have been extremely relevant with AdSense. Can't say the same for other programs though.

burgerman said...

Of course filter by account, amd filter all arbitrage or sites carrying ads would be way more important.

But they wont give us that so the advertisers and punters all see the content network as low quality and dont advertise or click in the numbers they once did.

dave said...

You guys should go to halfabrain.com. There are links to lobotomies, network news and food stamps. You can blog, twitter, and IM all you want, but here are the two most important factors in getting your voice heard: 1) be charitible... that doesn't mean giving money to the homeless; that means no matter how bad your predicament, understand that there are others that are in worse shape and 2) spell check. oh, and by the way, if you laugh at Saturday Night Live, seek help.

Cylon said...
This post has been removed by the author.
William_Eight said...

This feature was long awaited, at least by me. It is good to have control over add categories.

very difficult for registration step..
please help me,,,

SearchBliss said...

Finally more control! However, what is going to stop spammy advertisers from picking irrelevant categories to prevent being filtered?

chao said...

I used it

TheSewerrat said...

Many of my adverts at times dont look to relate to my content.

So will this update allow me to pick and choose what adverts i have on my blog?.

Or is this update just to be able to filter certain adverts?.

So i can choose what advert types i dont get?, i am not fully understanding this?.

If i have read it right it is some kind of filtering device, so i could say filter for example "shoe shops" for a random example?.

Phil said...

We have pulled you guys from our ads, a significant part of our revenue, because you provide us no way to control what I would call hate or anti ad groups who target certain groups in the religious category. If you do not give more control to our groups, as well as many others outside the religious category, we will not use you.

twalters84 said...

Looks like a great idea from Google to restrict the type of ads that get displayed on a publishers website.

I realize there is a way to restrict a certain website from displaying ads. Sometimes websites have nice looking ads along with ads that clash with colors, etc. It would be nice if we could obtain an ad id number and restrict ads by an id number instead of restricting an entire website.

pleasurable said...

It's nice to know about adSense. After I've joined the adSense I feel my skill plus knowledge of computer and Engish has improved.
I really want to share my stories that I've seen , learned, read ..etc. At the same time I feel it's happy to see the adSense report about my income. No matter the outcome will be ! On the top of it I feel very excited to see the amount of clicks, means ...there are people on this happy world view my blogs.
The more I create blogs the more I get knowledge and skill( in various aspects)
Anyhow, this adSense is another hobby that I gain from google.

from...Pleasurable... Sun. 26/4/2009

Judy Anne said...

I am so glad to see this. I've had to take AdSense off of about 1/3 of my pages because they occasionally had inappropriate ads for children.

Once this is available for everyone I will put the ads back on.

Random Terrain said...

Still only one or two clicks a day and I'm lucky if I can make 7 cents. I hope you fix whatever the heck is wrong with your AdSense ads. Something is fishy.

I used to tell people how great AdSense is, but not anymore. I can't even make the $100 a month limit anymore.

KATHARINE0220 said...

I am so glad to see this.it's nice to know about adSense.

zak said...

I hate these adds that constantly flash pop up when when I am having my private time using my computer. They are irrelevant, annoying and verrrrrrry intrusive. I intend to keep right away from any of the businesses and products displayed.

webmaster said...

Nothing but a Band-Aid, and a poor one at that.

I run HTML tutorials, this obviously includes
HTML Tables
HTML Frames
HTML Forms

The tutorials do not include "card tables", "picture frames" or "business forms".

If Google search can get it right why does Adsense have no idea what the page is about?

sheila said...

I have been with google adds for some 4+ years,, I have a bus driver page which has started to show adds for computer system drivers,, I need to BLOCK the computing category. Help please. Sheila

madan said...

Atul ji ru belong to Uttaranchal?
m from uttaranchal

Claude Gelinas said...

Perhaps some publishers want more "filtering power" but it's pretty clear that all of them wish they were getting "more revenue".

Will filtering increase revenue?

What will this feature achieve, exactly, from a publisher's standpoint?

And of course, continue your great work ; )

Mick said...

Thank you so much for this filter! This has been a feature request of mine for a very long time. I can finally monetize my family/teen chat pages without being flooded with adult dating ads, and since my audience is younger I can opt out of all the categories that are more geared towards adults.

lpohl said...

The problem is not filtering out the occasional miscategorized ad.

The real problem is wet basement ads on a canoe camping page. We need a way to force relevant ads when Googles software doesn't have a clue!

I would like to see and option in account settings to ignore page content and base ads solely on the keywords in the header of the page.

Linda said...

There has to be some human control on Google's side as well... for example, I imagine that all the stretchmark and cellulite and yellow teeth ads don't call themselves "health" or "diet" when they target literally EVERY site out there for their ads. I have a movie review website, and I'm sure the words "movie" and "review" are part of their keyword tags (along with thousands and thousands of words across all spectrums). This MUST be taken into consideration.

And, in the meantime, how about banning ads that go to a URL longer than 1,000 characters, so the Adsense Preview Tool is actually worth something when webmasters are trying to block offensive ads?

Ashley said...

I really need this to be out of beta and in working order. For some reason, even though my page has a lot of text on it, I keep getting irrelavent ads! I don't know what to do.

qeremy said...

This is really great news dudes :D 'cos I am seek and tired of filtering irrelevant sites according to my site content.

Tnx a lot, cheers!

Tweets_From_God said...

Anyone know when this is coming out?

lcarley256 said...

IS there any way to filter or prevent an advertiser from running multiple ads on the same page? My pages have space for three Google ads, but the same advertisers ads appear on all three, preventing other ads from appearing. One of their ads is great. But I don't want the exact same ad appearing three times on the same page.

alex owners said...

helhp my adsense

wasaweb said...

An update on this exciting development would be most welcome.

lcarley256 said...

What I need is the ability to prevent the same ad from appearing more than once on the same page. Most of my pages have three ad slots, so it's annoying to see the same ad taking up all three spots. I want to allow other advertisers an opportunity to display their ads also.

The Huebners said...

I'm not sure this will work. For example, I have no problem with ads for Christian content. However, I do have a problem with Scientology ads, ads for the Mormon Church, and ads for the Jehova's Witnesses. Mind you, I didn't say I have a problem with the groups themselves...just their advertisements on my Christian based website.

Brian said...

Wouldn't it be easier to filter ads by using keywords in their URL?

All I would need is to block 3-4 keywords and then I could run the AdSense ad without fear of my competitors ads being placed on my site.

FlashCus said...

I actually properly need this. I run a web design blog and the word "design" has sent adsense crazy and i keep getting adverts for getting bathrooms fitted and stuff like that!

Over 60 Woman said...

Although I checked 'politics' as a category to filter, political ads for Arlen Specter continue to appear. Help, please.

Thank you. Over60Woman at http://smartnsassywomenspeakout.blogspot.coom

Tai~ said...

"Choose up to 5 categories to exclude"??

Please, up to 5, we need more control, I think people should be able to block all the categories they want without limits, because they know their public, and the ads will match the content of the site, not only generating clicks but also making the site richer in content, because the ads will be in the most harmony to the content.

We know how useful it is to have sucha "smart" tool that generates automatically the ads for us, but it's obvious that sometimes it fails, and we all laugh when associations after contextual inference get stupid results.

But, it's not funny when google ads have all this fame of making a site "dirty". I have to struggle with clients for them to accept having google ads, and I have to be continously looking for alternatives on the web, or local ads.

I think this is a big mistake that the Adsense project makes, limiting us, webmasters, to have more control of the ads.

Let us choose how many categories we want to exclude, we all know that the more you filter / exclude reduces our posibilities to monitize. We are not that stupid.

Let us filter more than 500 sites, choose up to more categories. And probably get some ideas like having "webmasters" pick some of their "favourite ads". We know our audience, what they want to see in ads. Not just "anything" to wait for "someone" to click on it.

Anyway, Adsense is a good tool, evolving, and I thank Google team for that. Keep up the good work.

Laters