Dress for success - impressing your audienceThe video below is the second in our "Optimisation Essentials" series, demonstrating our top three tips for maximising your AdSense for Content performance. Last week, we reinforced the importance of bigger ad units. This week, we're showcasing how a better ad unit design can result in improved AdSense performance.
*Please note that no leopards were harmed in the making of this video!
Over the years, we've seen some colourful ad unit designs. Some publishers design ad units that contrast with their site so that they stand out. Although this can work in some cases, we've found that ad units that match your site's design tend to perform better in terms of revenue and click-through-rate. Users are more likely to read ads when they're well integrated into your site.
When you design your AdSense ads, keep these tips in mind:
- Use colours that either blend with or complement your site's colours. Make the ads a part of your site.
- Use lighter colours for borders, or no border at all.
- Try rotating colours or occasionally switching the location of your ads on the page.
- Save sets of frequently-used colours as a palette.
13 comments:
Changing my color scheme in the next day, great tips.
Ahh, the good ol' tips. Each of them is extremely useful, they boosted my CTR incredibly.
Maybe, sometimes you could share some secret tips too :P
Helpful tips. Color scheme is so important. Please add few more tips about ad optimization!
Nice video how do I dress for success though when 90% of new accounts are cancled as soon as they reach 100 dollars.
I am seeing $200 dollar stock calls.
THANKS!!!! SEE YOU IN COURT!!!
You could use a server side script to rotate colour schemes and use different channels to track their relative success.
I have been rotating my colour systems with moderate success thanks for the pointers!!!
on my site at wallpaperjoint(dot)com, I use all text links with google and no image ads. Users are not responding to image ads at all. Any tips on improving? When I place more than 2 times of a single type of ad then third same ad wouldn't show at all. Is it because of google script or css issue?
thanks
Isn't it funny how when my real human traffic stops admin and google shuts off the bullshit generator my income is 0% . I wish everyone's adsense account worked as well as mine.
Just ramping up for the lawsuit
THANKS!!!
Useful tips, it works well for my website.
Nice Video better guidance for new adsense publisher who do not know effective optimisation of ads with the background of website .
Thanks for doing hardwork
Could it be that it works because users don't recognize them as ads but think that they are part of the content on the page, because of the similar look and feel???
i like your blog ....
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