Optimisation Essentials (Part I)

Bigger is better - for AdSense ad units

AdSense for content is the bread and butter of many of our publishers, and we often receive requests to recommend strategies to improve AdSense performance on publisher sites. While we refer to this as 'optimisation', we understand that this term can make the process sound more difficult than it really is. In response, we're releasing a three-part video series that demonstrates, in plain English, our top tips for increasing your AdSense earnings.

This week, we're recommending you think big - big ad units, that is:



Publishers often ask us what the best ad sizes are to include in their site's design, and we always point them to these three:
  • 300x250 medium rectangle
  • 728x90 leaderboard
  • 160x600 skyscraper
These ad units have proven in the past to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you've receiving all ad types, you'll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find an ad that they're interested in.

When you're considering how to design your site, our testing has shown that displaying at least one of these ad formats on your page can increase your AdSense earnings potential. So remember, sometimes bigger is better!

Monday, November 03, 2008 at 11:26:00 AM

16 comments:

Cahya said...

Why 300x250, not 336x280 ???
I think large rectangle is larger than medium rectangle..

Craig said...

Isn't "optimisation" spelled "optimization"?

;)

Launchpad said...

"Isn't "optimisation" spelled "optimization"? "

In the U.S., yes, but not in the U.K. and parts of the English-speaking world where the British ruled or were influential on the culture.

AdSense has users all over the world, and I'd assume its staff is from around the world, too.

Gerlie said...

hahaha my favorite color!The bigger the better!

debpc said...

Excellent tips. I am using the bigger ad size. But I have one problem...sometimes one image ad is shown in all the three spots of ads.

Canada Job Fairs said...

I do not agree with this, at least for my sites, 160x600 is the worst, and then 728x90, and 336x280 is better than 300x250. Links 728x15 and 200x90 work best for me.

TuttiFrutti said...

Adsense isn't working for me and I can't get it to go away, please help!

rencalago said...

i just can decide which color i choose.. lots of good color so i resort to have white adsense

thanks google

debpc said...

rencalago....I think you can blend your color. it will automatically suit with your color. I think size of ad depends on the site's characteristics. as I mentioned earlier sometimes same ad is displayed at all the ad spots of my site. can anyone advise?

Mezo said...

hi guys...i want to ask how can i place my ads to the right of the content just like in this video?
sorry im a newbie

WELCOME AND STAY HERE said...

great...but I've try this many times in to my blog, but there's an error when i paste code to my template.....

raudensah said...

hi I care with your posting
thanks

just_hayden said...

hey i just started with blogger and i dont quite get the payment system.... can someone please explain it to me in more detail thanks!

Nia said...

Thanks for this information

Mohan said...

Any thoughts on 250x250 square box?

Alex Greg said...

Thanks, but if all will change the ads to 300x250, 728x90 or 160x600 -
WHO WILL SHOW THE OTHER????