Monday, January 30, 2006 | 6:21:00 PM
Blogging is near and dear to our hearts here at Inside AdSense. We know you want to get the most out of those posts – but how do you do it?
1. Choose the right ad formats
Because the typical blog layout uses a narrow section for posts, the medium rectangle fits nicely at the end of each post. The medium rectangle also supports image ads, increasing the competition and revenue potential for that ad space. For shorter posts, a banner may be a better fit.
2. Place ads where your readers will notice
Blog main page:
Whether the subject is gadgets, gossip, or a glimpse into the writer's personal life, readers are deeply engaged with the content of their favorite blogs. What could be more effective than displaying an ad precisely relevant to that content? An ad after each post can serve as a "commercial break" from reading or as an "action step" to take after reading.
Individual blog entries:
As individual post pages don't have a lot of content, the key is to place ads near your content without bombarding the page with ads. For long entries, try embedding a blended medium rectangle into your post and adding a banner at the end. For short entries, just place one medium rectangle or banner at the end.
If there's a comment section after the post, place a banner or a horizontal link unit just above the comment box. Rather than using the traditional Skyscraper in your sidebar, consider using a link unit, which will offer a wider range of topics and may appear less obtrusive.
3. Improve targeting
How can you ensure that your ads are relevant to a specific post? With section targeting, you can target an ad unit to a specific section of the page, as well as block out irrelevant sections such as the navigational links.
4. Customize your ad colors
For more seamless integration with the content, blend ad units into the background of your blog. Choose a bold color for the ad title to help draw attention to your ads while ensuring that users don't confuse ads with content.
With up to three ad units, one link unit, and one search box on every page, layout options abound! While the suggestions above offer some guidance, you should experiment with different ad unit-link unit-search box combinations on your pages, keeping your particular users' experience in mind when it comes to placement. Most importantly, use custom channels to see what performs most effectively for your site.
Do you have a "blogtimization" success story? Email us to let us know what worked for you.