For those of you new to monetizing your site, welcome to the Inside AdSense blog. With AdSense, you can earn money from your website, be it a professional business or just a hobby.

What is Google AdSense? AdSense is a free, simple way to earn money by placing ads on your website. You can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your website.

AdSense offers you:
  • Access to Google's vast advertiser pool
  • High quality ads next to your content
  • Robust targeting relevant to your audience and content
  • Flexible ad controls to help you customize the look and feel of ads
  • Reporting tools to help you understand how AdSense is performing on your site

Make sure your website is compliant with the AdSense program policies and start earning money from your website in 2015.

Happy New Year and see you online!

Inside AdSense Team

The end of the year is approaching and before we say goodbye to 2014, we'd like to recap all the AdSense product enhancements launched this year.

Multi-screen additions: 
  • Responsive ad units 
Responsive ad units can help you provide a great ad experience for users on every screen (i.e., computers, phones, tablets) if you have a responsively designed website. To make your code simpler and save you time and effort, our responsive ad code automatically adapts the ad unit size to your page layout.
  • Multi-screen scorecard
Check the new multi-screen category in your publisher scorecard to see what percentage of your pages are multi-screen optimized, and review how this compares to other AdSense publishers.
  • Tools for building multi-screen sites
New to multi-screen? The AdSense Multi-Screen guidelines can help you get started on or improve your mobile site. For more technical resources on developing a mobile website, visit the Web Fundamentals course and the Web Starter Kit.

Ad unit updates:
  • Custom size ad units
Creating custom ad unit sizes for your website will give you the flexibility to design your ads and your site to fit your audience. We now have 434,216 new ad unit options which behave just like their standard sized counterparts.
  • New ad sizes
Increase the flexibility of your ad units with the the new Billboard (970 x 250) and Portrait (300 x 1050) ad unit sizes. Learn how these sizes can help you reach more advertisers while also enhancing user experience and engagement on your site.

New features in your AdSense account:
  • New features in the Ad review center
Discover how filtering reviewed ads, searching by ad sizes, and finding related ads can give you more control. Learn more about these new Ad review center features.
  • A/B testing for categories in the AdSense interface
Interested in testing how blocking certain ad categories changes your site’s revenue? Now you can run A/B experiments without changing your ad code to better understand how to use ad category settings to your advantage.

Toolbar and plugin updates:
  • View Google Analytics data in the Google Publisher Toolbar
You can now view visitor data from Google Analytics in the Google Publisher Toolbar. Learn how to install the Google Publisher Toolbar and use Google Analytics insights while you browse your pages.
  • AdSense Plugin for WordPress
Using Google products within WordPress just got easier. Link your WordPress site to your AdSense account, easily place ads, and check your page visibility with the AdSense Plugin for WordPress.

We’d like to thank you for sharing your feedback about these launches over the past year. Please keep sharing your thoughts and suggestions through our AdSense +page and stay tuned for more AdSense updates in 2015.

Happy New Year, and see you online in 2015!

Posted by Lizzie Pace and Yigit Yucel - Inside AdSense Team
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We're proud to announce that AdSense now supports Hindi, one of India's most widely spoken languages.

With over 500 million speakers around the world*, a wealth of quality Hindi content is available on the web.  We’re excited to launch AdSense Hindi language support today to help fuel even more quality content creation on the web, and to help advertisers connect with a rapidly growing online audience.

If you have a website in Hindi, you'll now be able to earn money by displaying Google AdSense ads on your website. To get started:
  1. Make sure your website is compliant with the AdSense program policies.
  2. Sign up for an AdSense account by enrolling your Hindi website.
  3. Once your AdSense account has been approved, simply add the AdSense code to start displaying relevant ads to your users.
ऐडसेंस कार्यक्रम में आपका स्वागत है!
Welcome to AdSense!

Posted by Emanuele Brandi, Product Sales Lead on behalf of the AdSense Internationalization Team

* Source: Encyclopedia Britannica
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(Originally posted on the Google Webmaster Central Blog)

Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.

This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.

This change will be rolling out globally over the next few weeks. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don't have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped
If you want to make sure that your page meets the mobile-friendly criteria:
The tools and documentation above are currently available in English. They will be available in additional languages within the next few weeks.

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

If you have any questions or want to help others make mobile-friendly sites, visit our Webmaster Help Forum. We hope to see many more mobile-friendly websites in the future. Let’s make the web better for all users!

Posted by Ryoichi Imaizumi and Doantam Phan, Google Mobile Search

For AdSense publishers: Don’t forget to check our Multi-Screen Starter Guide to start building your mobile-friendly website today.

Last year, the Top Contributors (TCs) of our Help Forums joined us at the Googleplex for the annual Top Contributors Summit. This year, we had 17 Google offices around the world host the Top Contributors from all Help Forums including the AdSense Help Forum.

We'd like to take this opportunity to thank all the AdSense Top Contributors, Rising Stars, and AdSense Experts for helping our publishers by answering questions on a daily basis in the AdSense Help Forum. We appreciate your contribution and dedication.

A  snapshot from the Tokyo meetup for Japanese and Korean forums

Interested in becoming an AdSense Top Contributor? Learn more about the Top Contributor program and start getting involved in the AdSense Help Forum.

Posted by Eri Shikamura -  AdSense Support Team

Lewis Sandbeck founded in 1999 as a community for people who seek creative and cost-saving household projects.  With the help of AdSense, it grew into a full-time job for his brother, mother, and him.

When the Sandbecks noticed that 40% of their users were actually using mobile devices, they decided to redesign their site using responsive web design. With the help of Google’s multi-screen resources, they began designing “for the smallest screen first” with added experiences for desktop users.

Today, works for users on all devices.  Lewis notes that “we’re seeing mobile users actually visit more pages thanks to the new design”. Watch the video to learn why decided to go mobile.

To learn how you too can provide a great site experience for all of your users, follow our multi-screen starter guide.

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If you want to grow your website and your ad revenue, you need to understand your audience. Google Analytics is a powerful tool that helps you better understand your site visitors and define the right strategy for your site.

We've recently improved how Google Analytics links to your AdSense account, making it easier than ever to understand what's working on your site. With this new update, you can link your AdSense account within Google Analytics in fewer steps and can also link your AdSense account to multiple Google Analytics accounts.

If you haven’t linked Google Analytics with your AdSense account yet, it’s a good time to learn more about your audience. Linking these accounts can help you:

  • Optimize your website: Identify opportunities across traffic sources, geographies, devices, pages and browsers.
  • Improve user experience: See which pages are popular among your visitors and which pages drive them away. Understanding where your visitors’ attention is focused will also help you to place your ads where users are most likely to look at them.
  • Grow revenue: Make changes based on how earnings are affected by aspects of user behaviour such as visit frequency and page depth.
Learn how to link Google Analytics with your AdSense account in our Help Center and start identifying revenue opportunities. If you don’t have a Google Analytics account, you can easily set up your account now.

As always, we’d love to hear your feedback. Tell us what you think and share your insights from Google Analytics in the comment section below this post.

Posted by Matthew Anderson - Product Manager Publisher Analytics
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Your thoughts and suggestions play a key role in shaping our publisher offerings. That’s why we’re looking forward to hearing from you in our semi-annual publisher survey launching on November 4th. Make your voice heard by sharing your thoughts, and help us provide you a more useful and impactful publisher experience.

The feedback collected from this survey is closely reviewed to help determine our product roadmap. Thanks to your suggestions last time round, we’ve launched a number of new features to grow your earnings and improve our service. On AdSense these include improved performance with magazine ads, enhanced control filters in the AdSense Ad review center and the launch of wire transfer as a convenient payment method in more countries. You also now have access to additional insights with the integration of Google Analytics into the new AdMob.

Over the coming weeks, you may receive a survey by email. To take part, please take the following steps as soon as possible:

  • Update your contact details.
  • Update your email preferences to receive ‘occasional survey’ messages.

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for taking the time to tell us how we’re doing. We’re looking forward to hearing your feedback.

Posted by Adriana Satmarean - AdSense Publisher Happiness Team

Readability and appearance are essential elements of a positive mobile user experience. With that in mind, we’ve made some changes to the design of our text ads on the Google Display Network.

The title and description in the new text ads will now be easier for your mobile users to read. Your site visitors will be able to quickly understand what the ad is about because the ad description will be more prominent. In addition, the ad format will give them a more interactive experience, letting them swipe across or click on the dot to see the advertiser website URL.

Be on the look out for our new text ads and tell us what you think of this redesign over on our AdSense +page.

Posted by Amit Mhatre - AdSense Software Engineer & Pasha Nahass - AdSense Product Manager
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If you’re looking to earn money from your video or gaming site but don’t know where to start, our new interactive guides can help you. With these new step-by-step guides, you’ll understand which monetization options are available to you and how to use them. Depending on your content type, the following resources will help you get started:

  • To see how you can earn money from your video content, start with the Video hosting interactive guide.
  • If you’re ready to choose between different ad serving solutions and video players, visit the Video ad source interactive guide. This guide will help you determine which player to use and, if necessary, how to integrate Google’s ad serving solution (IMA SDK) into your video player. You can even generate a sample page to test things out.
If you'd like to serve ads on your gaming content, check the Game ad source interactive guide and find the best video ad solution based on factors like the platform your games run on and if you use a video ad management solution.

Ad formats for Video and Games
For both video and games, learn which ad formats are available across video and gaming products for AdSense and DoubleClick Ad Exchange with the Video and Games formats interactive guide. The guide shows you how to implement each ad format, provides requirements for each, and even supplies sample tags to get you started.

Start exploring your options to earn money from your video or gaming site today with our new interactive guides. We'd love to hear your feedback - tell us what you think in the comment section of this post.

Posted by Greg Sanders, AdSense Optimization Specialist
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