To read more about the new features and how to get started, hop on over to the Google Code Blog.
Inside AdSense
A look inside Google AdSense
There's less than a week left to vote on the AdSense features and product updates you'd like to see in 2010 -- visit our Product Ideas page before December 15, 2009. While we aren't able to guarantee that all ideas will be implemented, we'll be taking the top ideas (based on your votes) to our Product Management team for review.
More Google Web Elements for you
We've posted a few times about Google Web Elements and how they can benefit you as a publisher. Today, we're excited to announce new features for Google Web Elements, including the addition of 3 three new elements for Google Translate, Reader, and Orkut. For publishers, this means 3 new options for engaging your users and making your website more interactive.
To read more about the new features and how to get started, hop on over to the Google Code Blog.
To read more about the new features and how to get started, hop on over to the Google Code Blog.
A note about a messaging change in your AdSense account
Today we're changing some messaging in the AdSense interface concerning your earnings, and we wanted to give you some more information on why we're making this change.
In order to be more transparent about how our system calculates earnings, we've added the words "Estimated" and "Finalized" next to "Earnings" throughout your account. Rest assured these terminology changes don't reflect a change to the way your finalized earnings are calculated. It's simply intended to give you a clearer idea of what's our estimation of your earnings and what's finalized.
As you may have noticed in the past, the earnings on the Overview and Advanced Reports pages may sometimes differ from the earnings listed on your Payment History page. This is because earnings on your Overview and Advanced Reports pages reflect initial estimations based on our records. We aren't able to provide finalized earnings on these pages because they still need to be verified for accuracy, a process that takes place a few days after the end of every month. The finalized sum is then posted on your Payment History page by the 10th of the next month.


While we can't say how much these amounts would differ for any one publisher, most publishers will not see a significant difference. Again, please keep in mind that this is only a display change, and that your finalized earnings will continue to be calculated and credited to you in the same way as before.
Updated to include screenshots and Help Center links
Posted by Elizabeth Ferdon - AdSense Payments Team
In order to be more transparent about how our system calculates earnings, we've added the words "Estimated" and "Finalized" next to "Earnings" throughout your account. Rest assured these terminology changes don't reflect a change to the way your finalized earnings are calculated. It's simply intended to give you a clearer idea of what's our estimation of your earnings and what's finalized.
As you may have noticed in the past, the earnings on the Overview and Advanced Reports pages may sometimes differ from the earnings listed on your Payment History page. This is because earnings on your Overview and Advanced Reports pages reflect initial estimations based on our records. We aren't able to provide finalized earnings on these pages because they still need to be verified for accuracy, a process that takes place a few days after the end of every month. The finalized sum is then posted on your Payment History page by the 10th of the next month.
While we can't say how much these amounts would differ for any one publisher, most publishers will not see a significant difference. Again, please keep in mind that this is only a display change, and that your finalized earnings will continue to be calculated and credited to you in the same way as before.
Updated to include screenshots and Help Center links
Posted by Elizabeth Ferdon - AdSense Payments Team
Thursday, December 10, 2009 at 1:14:00 PM
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Search for ads in the Ad Review Center
When we announced the new AdSense interface a few weeks ago, we mentioned how we've been working on building more functionality into the Ad Review Center to make it easier for you to find and manage your ads. Today, we'd like to let you know that we're introducing the ability to search for ads in the Ad Review Center. This option is currently available to a limited number of publishers using the new AdSense interface, but we're working on rolling this out more widely as we invite more publishers to test the new interface.
The search feature has been designed to improve your efficiency when finding ads to review. You'll be able to search for ads by keyword, display URL, or destination URL. For example, you can now search for all ads that have been placement targeted to your site with the destination URL of one of your competitors' websites. In addition, you can search across multiple AdSense products, like AdSense for mobile content and AdSense for feeds, and also specify whether you'd like to view allowed, blocked, or new ads.

Although we aren't able to add more publishers to the test at this time, we wanted to give you a glimpse into one of the ways we're working to make the Ad Review Center easier to use. We'll be collecting feedback from the first group of publishers testing this feature, and plan to improve it and then expand to additional publishers in the coming months.
Posted by Arlene Lee - Inside AdSense team
The search feature has been designed to improve your efficiency when finding ads to review. You'll be able to search for ads by keyword, display URL, or destination URL. For example, you can now search for all ads that have been placement targeted to your site with the destination URL of one of your competitors' websites. In addition, you can search across multiple AdSense products, like AdSense for mobile content and AdSense for feeds, and also specify whether you'd like to view allowed, blocked, or new ads.

Although we aren't able to add more publishers to the test at this time, we wanted to give you a glimpse into one of the ways we're working to make the Ad Review Center easier to use. We'll be collecting feedback from the first group of publishers testing this feature, and plan to improve it and then expand to additional publishers in the coming months.
Posted by Arlene Lee - Inside AdSense team
Monday, December 07, 2009 at 10:07:00 AM
Connect with AdSense via online webinars
There are still a number of upcoming webinars in 2009, and we encourage you to sign up soon. We've also created a short video about webinars featuring a few members of our Dublin-based team.
Posted by Kamil Tavas - AdSense Optimization Team
Friday, December 04, 2009 at 11:43:00 AM
A deeper look at channels: Targetable channels (Part III of III)
During the past 2 weeks, we walked you through the basics of URL and custom channels. In the final episode, Laurence Moore talks about the two ways in which advertisers can target your website: contextual and placement targeting. You'll also learn how to make your channels targetable by advertisers and label them with information such as size, location, and audience so the advertiser can easily find your channels and make an informed decision when choosing to target your site.
Thank you for watching the videos in our channels series, we hope you found them useful. If you'd like to watch more videos from the AdSense team, visit our official channel on YouTube.
Posted by Dia Muthana - Inside AdSense Team
Thank you for watching the videos in our channels series, we hope you found them useful. If you'd like to watch more videos from the AdSense team, visit our official channel on YouTube.
Posted by Dia Muthana - Inside AdSense Team
Thursday, December 03, 2009 at 1:43:00 PM
Category filtering for French, German, and Spanish ads
We recently expanded category filtering to publishers in additional English-speaking countries, and we're happy to announce that the feature is now available for ads in French, German, and Spanish. With category filtering, you can prevent ads from up to 8 specific categories from appearing on your pages. Ads in these categories will be filtered if they're in any of the four supported languages, regardless of how they've been targeted to your pages.
To set up category filtering, sign in to your AdSense account and visit your Ad Review Center, located under the 'AdSense Setup' tab. Once you click 'change', you'll be able to view the full list of categories you can filter. In addition, we'll show you the percentage of revenue and ad impressions you've been receiving from each category in the last 30 days, which can help you understand the impact that applying filters might have.
For more information about category filtering, feel free to visit our Help Center. We're still working towards making this feature available in more languages, and we'll be sure to let you know about any updates.
Posted by Arlene Lee - Inside AdSense Team
To set up category filtering, sign in to your AdSense account and visit your Ad Review Center, located under the 'AdSense Setup' tab. Once you click 'change', you'll be able to view the full list of categories you can filter. In addition, we'll show you the percentage of revenue and ad impressions you've been receiving from each category in the last 30 days, which can help you understand the impact that applying filters might have.
For more information about category filtering, feel free to visit our Help Center. We're still working towards making this feature available in more languages, and we'll be sure to let you know about any updates.
Posted by Arlene Lee - Inside AdSense Team
Wednesday, December 02, 2009 at 10:53:00 AM
The AdSense Product Ideas page: Now accepting your submissions and votes
This past year, we've been working on building features based on your feedback, and we'd like to offer you the opportunity to tell us what's on your AdSense wishlist for 2010. What features or product updates would you like to see? Whether it's an idea for a brand new feature or just a small tweak that would simplify your workflow, we'd like to hear it. With that in mind, we've created a Product Ideas page just for AdSense, and invite you to sign in with your Google Account and submit your suggestions during the next two weeks. You can also look through all submitted ideas and vote on the ones you like.
While we aren't able to guarantee that all the ideas on this page will be implemented, we can guarantee that we'll take the top ideas (as voted by you), and bring them to the AdSense Product Management team for review. By submitting an idea, you agree that Google may use the idea to develop and enhance Google's products and services.
This Ideas page will be open until December 15th, so be sure to add your ideas and vote soon!
Posted by Arlene Lee - Inside AdSense Team
Tuesday, December 01, 2009 at 11:54:00 AM
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Update your tax forms this holiday weekend
We hope you had a great Thanksgiving. Here in the U.S., we on the AdSense Team are spending the Friday after Thanksgiving enjoying holiday shopping, American football, and leftovers.
On this vacation day, we'd like you to remind you that tax season is approaching quickly, so you may wish to take a moment to review your address information and even re-submit your tax information to make sure it reflects your most current tax standing.
If you haven't entered tax information before, you can choose a form directly or follow our handy tax wizard within your account. If you're updating your tax information, feel free to click the 'change your tax information' link.
In addition, now would be the perfect time for our publishers in the U.S., Canada, and Mexico to verify their bank accounts for Electronic Funds Transfer (EFT) payments. If you're eligible for a payment at the end of December, you have until December 15, 2009 to select your bank account for payment, so we hope you give it a try!
Posted by Elizabeth Ferdon - AdSense Payments Team
On this vacation day, we'd like you to remind you that tax season is approaching quickly, so you may wish to take a moment to review your address information and even re-submit your tax information to make sure it reflects your most current tax standing.
If you haven't entered tax information before, you can choose a form directly or follow our handy tax wizard within your account. If you're updating your tax information, feel free to click the 'change your tax information' link.
In addition, now would be the perfect time for our publishers in the U.S., Canada, and Mexico to verify their bank accounts for Electronic Funds Transfer (EFT) payments. If you're eligible for a payment at the end of December, you have until December 15, 2009 to select your bank account for payment, so we hope you give it a try!
Posted by Elizabeth Ferdon - AdSense Payments Team
Friday, November 27, 2009 at 8:04:00 AM
Happy Thanksgiving
We'd like to wish all our U.S. publishers a very Happy Thanksgiving. As always, we'd like to give thanks to our Inside AdSense readers for your participation and support. If you're traveling, we hope your journey is safe, and wish you a fun holiday weekend with your family and friends.
Happy Thanksgiving!
Posted by Dia Muthana - Inside AdSense Team
Happy Thanksgiving!
Posted by Dia Muthana - Inside AdSense Team
Thursday, November 26, 2009 at 11:20:00 AM
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A deeper look at channels: Custom channels (Part II of III)
In the second part of our channels series, we'll focus on custom channels. Boyar Naito will walk you through how to set up custom channels to track the performance of specific ad units. You'll learn about the three pieces of information that are most important to us: ad size, ad location, and page content, and how to analyze this information to figure out what ad formats work best for your website.
You can find more information about custom channels in our Help Center. Catch the last part of this series next week, when we'll cover targetable channels.
Posted by Dia Muthana - Inside AdSenseTeam
You can find more information about custom channels in our Help Center. Catch the last part of this series next week, when we'll cover targetable channels.
Posted by Dia Muthana - Inside AdSenseTeam


