It’s time to share your feedback! To improve our product and services, we send out a survey to a random group of our publishers every 6 months. The next survey will be sent soon and we’re looking forward to hearing from you.

Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include the redesign of the performance reports with a brand new dashboard, Matched content to help you increase engagement with your site visitors, and welcoming Malay and Hindi languages to the AdSense family.

You may receive a survey by email over the coming weeks. To make sure that you can receive the survey email, please take the following steps as soon as possible:

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Posted by Adriana Satmarean
AdSense Publisher Happiness Team

"Mobile to overtake fixed Internet access by 2014"* was a memorable headline a few years ago. We're passing the mobile tipping point and seeing a 70% year over year increase from AdSense impressions on mobile devices. This is just one reason why it’s more important now than ever before for your website to be multi-screen friendly. Here are a few more reasons why you should take an action now.

1. Mobile Google Search algorithm has been changed 

Recently, we announced that Google Search uses a website’s multi-screen friendliness as a ranking signal. This means that websites that are mobile friendly are now easier to find than those that aren’t, for users searching on their mobile devices.  If your website is not mobile friendly, this change will affect its discoverability, which may impact your traffic and AdSense long-term revenue.

2. More publishers are seeing success from going multi-screen

Shifting your website strategy to multi-screen takes time. The good news is that more publishers are starting to see a positive impact including: increased traffic, longer user engagement, and higher AdSense performance. Check out these stories from publishers who have successfully shifted to multi-screen: digiSchool, Famous Birthdays,, and more.

3. More resources are available to ease your policy concerns 

Policy concerns, such as ensuring proper ad placement on a small screen, might be one of the reasons stopping you from going multi-screen, so we’ve created some new resources for you. Check out our Policy FAQs for mobile optimized (multi-screen) websites to help you understand what you should consider when placing ads on your mobile site.

4. Additional resources are available to help you go multi-screen

Do you lack the time or the expertise needed to build your multi-screen friendly website? We’ve identified some vendors** who can help you transition to a multi-screen friendly site easily. You can search these vendors by location, type of website, and services provided.

New vendors added in the past 6 months:
Keep your mobile strategy going with our Multi-Screen Guidelines. This guide will give you everything you need to know about multi-screen strategy from the basics to beyond. If you’re starting out, the Starter Guide will walk you through how to build a multi-screen friendly website. If you’ve already got a multi-screen friendly website, the Implementation Guide can give you more tips around monetization, user experience and SEO.

*Mary Meeker, 2012 KPCB Internet Trends Year-End Update
**Note that recommended vendors are independent companies and not affiliated with Google in any way. Google assumes no liability for any vendor's actions.

Posted by Maiko Fujita - Multi-Screen Strategist
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As a business owner, content creator, or webmaster, you can have many questions, e.g., when you will be paid, how you can earn more or how you can build a multi-screen website. We've improved our resources and support options to help you find the answers to your questions.

Most of the answers to your questions are available in the AdSense Help Center and in the Troubleshooting section. In addition, you can find answers and exchange ideas with other publishers in the AdSense Help Forum.

To provide a more simplified and personalized support experience, we’ve launched a new Contact us flow in the AdSense Help Center. Publishers consistently earning more than $25 per week (or local equivalent) are eligible to sign up for email consultations with AdSense support (available in 36 languages). If you can't see the “Contact Us” button, you can still reach us via the issue-based troubleshooters in the AdSense Help Center.

For all questions about your AdSense account, don’t forget to explore the AdSense help resources below:

To hear more about new features and opportunities, subscribe to the Inside AdSense blog, follow our Google+ and Twitter channels, and opt in to receiving emails from us.

Posted by Saurav Roy - AdSense Support Team
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Today we're introducing Matched content, a free content recommendation tool for AdSense publishers that promotes your content to your site visitors. Matched content generates contextually relevant and personalized article recommendations from the pages on your website.

With Matched content, your visitors can:

  • Discover relevant articles on your site
  • Spend more time on your pages
  • Engage more with your content

This new feature can help you increase your site's page views and ad impressions, and could increase your ad revenue by making it easy for your visitors to find your content. To provide a great experience for you and your site visitors, Matched content is available for sites with multiple pages and high volumes of traffic. Have a look at the site management settings in your AdSense account to see if your sites are eligible to run Matched content.
Adding Matched content units to your site now could help you to grow the number of page views on your site and increase user engagement. You can get the most out of this new tool by checking the best practices in the AdSense Help Center.

We'd love to hear your thoughts about this new feature in the comments section below this post.

Posted by Tobias Maurer, Matched Content Product Manager
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Posted: provides extra study materials for student nurses, an idea that came to Michelle Bartolome in 2007 when she got frustrated with textbooks and in-person lessons. She and her husband, Deric, thought the Internet must have a better solution, and it did. The Bartolomes created, implemented AdSense, and today the site receives visitors from across the globe. With the ad revenue from Nursingcrib, Deric and Michelle have been able to build their dream home, support their family, and work full time on their website. We asked them to share their tips for other entrepreneurs.

How they got started:

Michelle: The concept of came from me. I happened to take up Nursing as a second course from 2004 to 2006. At that time, Nursing was an in-demand course. Almost 90% of college students were taking it up. First, I just wanted to have a blog where I could share my notes with other aspiring nurses like me. I uploaded several care plans, modules, and diagrams, and instantly it became a hit. It became even more popular when I published the names of nursing board passers, which happens twice a year.

What were their main challenges:

Michelle: It was back in November 2007 when we first hit the $100 minimum AdSense payout. Deric and I were so happy because the dream of having another source of income opened up. By 2008, we were earning enough so that Deric could quit his call center job and go full time with our websites. People thought we were unemployed because we were always at home in front of the computer. They said we could not do it because we were young. They said it was impossible because we were not working abroad. Well, all I can say is that they were all wrong.

How to push through obstacles:

Deric: The biggest challenge was getting the site recognized. At first, I thought it would be easy. But with the Internet being so big, you have to compete with established websites. Learning how to market our new site was the key to overcome every obstacle that came our way. Online business requires fewer people, but it’s still not easy. The main lesson we've learned is that success doesn't happen overnight, it takes time and effort to build your dreams.

Posted by Michelle and Deric Bartolome, co-founders of

Sign up for Google AdSense now and make the web work for you. If you have an AdSense success story, please share it with us.

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Recently, we announced that Google Search will be using mobile-friendliness as a search ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Make sure your website is ready for this search change. Here are some frequently asked questions that can help you.

How can I check if my site is mobile-friendly? 

You can check your site by testing your pages with the Mobile-Friendly Test tool. This tool shows how Google Search sees your pages. To get a list of mobile usability issues across your sites, log in to your Webmaster Tools account and use the Mobile Usability Report.

How can I make my site mobile-friendly?

Get started with the guide to mobile-friendly sites to build your mobile-friendly site. If you need more customized advice for publishers, you can check out the AdSense Multi-Screen Starter Guide.  

My website is already mobile-friendly. Do I need to take any action?

If you already have a mobile-friendly site:
Go mobile today to provide your visitors a good user experience and to make most of your mobile traffic.

Posted by Inside AdSense Team
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Editor’s note: Today’s guest author is John Brown, the Head of Publisher Policy Communications. He’ll be sharing valuable insights about Google AdSense program policies with us.

We know that many of you have a steady income from AdSense to support your business. We also know that you are working hard to keep your account in good standing and we want to help you stay compliant with our policies while you publish your content the way you want.

We’ve defined AdSense program policies to ensure we all preserve a healthy digital ecosystem for the benefit of all users, advertisers, and publishers. We've gotten a lot of feedback from you that there's more we could be doing to make our policies clearer. To demystify any uncertainties or questions that you may have, I’d like to share more details on AdSense policies over the next few months.

To start with, I’d like to introduce myself. My name is John Brown, I’m the Head of Publisher Policy Communications at Google. I’ve spent more than 14 years in digital advertising in various leadership roles in business development, marketing, and product development. I understand the challenges faced by you every day and I’m passionate about building and growing relationships, protecting advertisers, and helping you develop sustainable solutions. We all strive to win your trust and prove the value of working with AdSense.

For today, let’s start by reviewing AdSense program policies at a high level:
  • Your content is important. We will never suggest censoring your content to meet our policies. However, we have obligations to our advertisers. If you want to post or maintain content that is not compliant with the AdSense policies, simply remove the AdSense ad code from that page. We’re here to help you maintain and grow your online business.
  • Check these steps before filing a policy appeal. It’s always possible to appeal a policy violation once you remove Google ads from pages that violate our policies or once you address the policy violation. Remember that all policy appeals are reviewed by our team and we try to get back to every appeal within 72 hours.
Stay tuned to the Inside AdSense blog for more of these updates.

See you online!

Posted by John Brown, Head of Publisher Policy Communications
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Your performance reports are the key to gaining insights into how much you're earning and what impacts those earnings. To give you quick and easy access to these reports, we’ve introduced a new design for AdSense reporting with a new dashboard.
Fig 1. New Performance reports tab
With the redesigned Performance tab, you now have more control and flexibility, allowing you to better understand your AdSense earnings and performance. Some of the highlights of the new performance reports include:
  • Easier analysis: Get deeper insights by adding, changing or removing dimensions with the simple, redesigned dimension selector.
  • Simple metrics: Better understand your earnings with the redesigned metric families. We've designed metric families to group related reporting metrics and separate the different ways you make money from ads. For instance, the Clicks metric family includes metrics that relate to the CPC bid type.
  • Flexible reporting: Configure your filters the way you want. You can now apply multiple filters to your reports with the redesigned multiple filtering. For instance, you can now filter your Ad sizes report by both the country and platform dimension.
Fig 2. New reporting dashboard
To give you a centralized view of your account’s performance, we’ve also built a new reporting dashboard. With the new reporting dashboard, you can:
  • Access your top performance metrics: Switch easily between three key performance metrics: Estimated earnings, pageviews, and page RPM.
  • Understand what’s driving your key metrics: Analyze your top performance metrics by five different dimensions: Time, top platforms, top countries, top channels, and top sites.
  • Perform detailed analysis: View more detail for any report in the dashboard by clicking on “View report.” 
To see your new AdSense reporting design and reporting dashboard, opt in below. Alternatively, you can opt in from within the Performance reports tab in your AdSense account. 
Start using new AdSense reporting today and let us know your thoughts in the comments below.

Posted by Agnieszka Janowska and Daniel Kenyon-Jones, AdSense Reporting Team
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We’re happy to announce that starting today AdSense supports content in Malay (Bahasa Melayu), the national language of Malaysia, and one of the fastest growing languages on the Web.

By adding Malay to the family of AdSense supported languages, we hope to support publishers in creating even more great quality web content in Malay, and connect advertisers to a rapidly growing online audience.

If you already have a website in Malay, follow the steps below to start earning money with relevant ads on your website. If you were already thinking of creating a website in Malay, now you have one more reason!

  1. Make sure your website is compliant with the AdSense program policies.
  2. Sign up for an AdSense account by enrolling your Malay website.
  3. Once your AdSense account has been approved, simply add the AdSense code to start displaying relevant ads to your users.

Selamat datang ke AdSense!
Welcome to AdSense!

Posted by Emanuele Brandi, Product Sales Lead on behalf of the AdSense Internationalization Team
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We hear from publishers around the world that they are looking to grow their site traffic and increase revenue. To help you accomplish these goals, we'd like to share the Long-term Revenue Framework—a tool often used by our AdSense optimization experts.

The Long-term Revenue Framework below is a simple, but powerful framework to help you understand the four levers that can help you to grow your site. With this framework, consider your site optimization efforts in terms of the four levers outlined below.
At the highest level, to help grow your site's revenue, try focusing on attracting more unique users and/or increasing the value of the users already visiting your site. To earn more from your existing users, you can maximize the value of each page view, get visitors to look at more pages and visit your site more often. Let’s look at each of these levers in more detail.

1. Number of users

Growing the number of unique users starts with understanding your site’s traffic. Check your Google Analytics reports to see where your visitors are coming from and what content on your site drives the most traffic. You can use these insights to create compelling content that users can find and share.

2. Revenue per page view (RPM)

To help maximize the value of each page view, try focusing on two areas.  First, make sure your ads get seen by placing them near the content users are paying attention to. Next, increase competition for the ads on your website by following these best practices:

3. Page views per visit (Depth of visit)

To encourage visitors to look at more pages and spend more time on your site, clearly demonstrate the value of your content. Create a great first impression by making sure the information your visitors are looking for is the first thing they see.

You can further increase your site’s page views per visit by showing your visitors that you have more great content they’d be interested in. You can achieve this by showcasing related or popular content near the end of the main content of the page.

4. Visits per user (Loyalty)

Creating a loyal user base is all about conveying to users that your site is regularly updated with new and interesting content. You can build loyalty by asking your visitors to subscribe to your email newsletter or social media channels.

We hope this framework is useful when thinking about how to grow your website’s traffic and revenue. Let us know what you plan to do using the Long-term Revenue Framework in the comments section below.

Posted by Adam Coelho - User Experience Strategist
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