Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!

Now that you’re regularly posting content to your Google+ page and using features like Hangouts, we’ll move on to the importance of verifying your +page.

What does it mean to verify a +page?

Verifying your +page confirms that the +page actually belongs to you. Once your +page is verified, it’ll appear with a checkmark designed to help our users find what they’re looking for.

Why should I verify my +page?

Not only does verification help users confirm the authenticity of your +page, but it also brings you a major benefit only available to verified +pages. Verified +pages that are popular and engaging may appear on the right side of relevant Google.com search results, for users who are logged in. This is designed to help users find the relevant content they’re looking for, and may increase the visibility of relevant +pages. Please keep in mind that to be eligible, the +page also needs to be active with a meaningful number of followers and regularly-updated content.

How do I verify my +page?

Follow these three steps:
  1. Link your +page to your website: Fill out the ‘About’ section of your Google+ page, being sure to enter your site’s top-level URL.
  2. Link your website to your +page: Add a Google+ badge or code snippet to your site, which lets us know that the site is associated with your +page. We recommend using the Google+ badge, as it can help you attract additional followers -- for top publishers, adding the Google+ badge helped drive a 38% increase in followers. You can select the size of the +badge for your pages, and with some of the larger sizes, users will be able to add your +page to their circles without leaving your site.
  3. Post actively to your +page and gain a meaningful number of followers.
  4. Complete our verification request form.
As you complete the verification process, be sure to continue posting regularly to your +page to engage with your users. To help attract followers to your pages we also recommend promoting your +page on other relevant sites or blogs you own, as well as other social destinations. You can also place an author tag on your online materials, which means your authorized photo and name appear next to search results for content you’ve created.

Enjoy your weekend, and we’ll see you back here next Friday when we’ll show you a feature that allows you to track how your content spreads on Google+.

Posted by Arlene Lee - Inside AdSense Team