Last year, we took a big step forward in improving customization of the look and feel of results by providing plug-n-play themes in the Custom Search Element. This enabled you to choose from among a palette of predefined styles. You can find a style that matches your website and start using search, or further customize the style if you like.

We’re taking themes one step further. Each theme now has ads displayed with a look and feel that match the overall style used for the search results.

The result is harmony between search results and ads, which we think makes for a great user experience. The following screenshots show search results and ads for three different themes: espresso, minimalist and green sky.

We hope you agree that your visitors will enjoy themed ads. As always, be sure to send us your feedback.