A few months ago, we created a Product Ideas page for AdSense, where you could tell us what product and feature updates you’d like to see. We received over 600 ideas from publishers all around the world, with ideas ranging from ad filtering options to increased transparency, and more detailed reporting to easier account management.

Our product and engineering teams have been hard at work to bring you ideas from the wishlist. We still have more to do, but wanted to share some of the progress so far:

You asked for...More transparency about how much you’re earning from AdSense.
What we’ve delivered...The AdSense for content and AdSense for search revenue shares are now publicly shared.

You asked for...The ability to block certain categories of ads, like religion and dating.
What we’ve delivered...Category blocking (previously known as category filtering) is now available in 13 languages. You can filter up to 11 ad categories, including religion, dating, politics and weight loss.

We’ve also been developing a new version of the AdSense interface. Although the interface is currently in beta, it addresses many of the requests we saw on the Product Ideas page. Take a look at the improvements that the new interface offers:

You asked for...Make it easy to change addresses when we move from one location to a new one.
What we’ve delivered...You can make requests to change the country of your payment address directly in the new AdSense interface. (Due to legal and system constraints, some country updates will still require you to create a new account.)


You asked for...Automatic revenue tracking to quickly and easily compare performance of ads of different sizes and types.
What we’ve delivered...The new AdSense interface offers Ad units, Ad sizes, and Ad types reports in the Performance Reports tab. These detailed reports can help you understand which individual ad units, ad sizes, and ad types perform best on your site.


You asked for...The ability to view data for a custom date range, similar to Google Analytics.
What we’ve delivered...The new AdSense interface includes a date range selector just like Google Analytics. Plus, to see how your earnings have changed over time, we also have a feature that allows you to compare two date ranges. Simply select the date range you want to compare, check “Compare to other dates”, fill in the start date, and we’ll fill in the end date for you!


You asked for...More time frames for analyzing metrics. Specifically we heard the wish to “select the same period of time and say group by week or month to see the trend.”
What we’ve delivered...Reports by week and month, in addition to by day, are available in the Performance Reports page. Along with reports for “Entire account by day” you can choose from weeks and months.

If you’d like the new beta interface enabled in your account, you can make a request.

Thanks for all your ideas and votes. Your ideas and feedback help our teams determine where we should be spending our time, so keep them coming!

Posted by Becky Feren - Product Specialist