Last year, we announced that publishers could begin changing the font faces of their ad units. We've been listening to your feedback, and we're happy to let you know that we've just added Wingdings as a font face option.

During our extensive alpha testing, we found that this font performed especially well on sites catering to two specific audiences: cryptologists and carrier pigeons. Even if your site's visitors aren't usually comprised of these two groups, this font face can reduce ad blindness and we encourage you to test it on your sites. As a reminder, you can choose to update the font face of specific ad units, or apply your settings account-wide.

To get started with Wingdings, follow these instructions.

We're continuing to look for ways to improve your monetization potential, and we'll be sure to let you know of any updates right here on our blog. We're looking forward to the positive effects this launch will have for publishers, users, and advertisers.