Show enhanced ads with Google Friend Connect

Today, we're excited to announce a set of new features in Google Friend Connect that let website owners get to know their users, encourage users to get to know each other and personalize their site content, including Google ads. We've just integrated AdSense with Google Friend Connect, giving publishers the option to show ads that match visitors' interests.

When you log in to your Google Friend Connect account, you'll notice a new "Interests" section where you can create a list of questions for users to answer, either as part of your website's registration process or via a poll gadget on the site itself. For instance, if you have a website for guitar enthusiasts, you might ask users to share their preferred brand of guitar, the last concert they attended, their favorite guitar artist, and so on. The details users share are added to their Friend Connect profiles and made publicly available, enabling users to learn more about each other.

These details also allow you to display more relevant ads that match the interests users share. From the "AdSense" section of your Friend Connect account, you can either create new ad units that take users' interests into account or choose to enhance existing ad units on your website.

Please keep in mind that this new integration of AdSense and Friend Connect is separate from interest-based advertising -- the ads in Friend Connect will be matched to your content and the information users have chosen to share publicly with each other.

You can learn more about all the new features on our announcement on the Google Social Web Blog.

Wednesday, November 04, 2009 at 10:54:00 AM

9 comments:

Google Online Jobs from Home said...

I like to work on this new interests page in google friends connect and it is very interesting news to choose to matche the visitors interests ads. Thanks for the information.

Shekhar Sahu said...

That's great.

chaps_ks said...

Nice feature, Adsense is always Great to work with : )

sharik said...

Very Good Google.We love you.
Sharique Niazi

vinod kumar said...

Thanks for sharing , is it beta like youtube adsense program .

Mr. Mysterious said...

What about integrating these types of ads with Google Admanager. Many are now using admanager and would like to have this feature.

chang said...

Very nice - easy to follow, simple, and working. Thanks for the knowledge!
More templates easy to download

Internet Marketing Traffic said...

how to put adsense on Google friend connect?

Mark said...

I rented a webstore some and populated it with few and very specific products. I also activated Google Search Product Feed which is supposed to bring your store items into the google product search category. Our observation: it does no do anything, its useless. The world of products, even highly specific ones, is so swamped with junk, that it's useless. Then we sought out where to do the ads for our products. We did the usual keyword search etc and run all of this through a Placement Locator Software by A. Morin that points out where Google would put your ad and where he would (and you should) put it, actually a nice premise and I am sure some of you get sweaty hands just by hearing that something like this exists. Observation: None of the sites were of any use.

Then we look at these sites closer to find out what ads they harbour: Useless again, I would not want to be in the vicinity of those ads and more importantly, my target market would not want to shop there. Let's take a step back: Would anyone wish to be in a ad appearing in a little box saying "Ads by google", as if it was a brand, a statement of quality? Your ad would almost not be noticeable among the rest of that particular webpage. Does anyone of you seriously believe that customers say, "oh gosh, there are tiny google ads here, I love that, let's spent an hour or so to screen through them..." I have not idea, but this approach is sickenly outdated as far as I am concerned. Has anyone any thoughts what went wrong or is this the best we see when anyone is allowed to market anything anywhere anytime?
Mark Struck, Ph.D.