Bringing more buyers to AdSense through the DoubleClick Ad Exchange

We recently announced that AdSense would start allowing Google-certified ad networks to bid for your display ad space in order to help you find new ways to generate revenue. You may have seen today's post by Neal Mohan on the Official Google Blog announcing the new DoubleClick Ad Exchange, and we'd like to take a moment to let you know how these two announcements fit together.

The Google-certified ad network capability is powered by the DoubleClick Ad Exchange that we announced today. Certified ad networks are Ad Exchange participants who have gone through an additional certification process in order to be able to to bid for your ad space through AdSense. We call this feature "yield management", because it offers you the most revenue for each ad that shows on your site in real time, regardless of whether it's Google or another certified party who can offer you the highest bid.

You don't need to change any of your account settings to start allowing these ads to compete. Also, you can continue to use the Ad Review Center to control which certified ad networks can appear on your site.

Opening AdSense to certified Ad Exchange participants means that more advertisers will be able to bid on your ad space. We believe this will ultimately help you earn more revenue for your sites.

Thursday, September 17, 2009 at 9:03:00 PM

17 comments:

Mentor Matt said...

Is there going to be more competition amongst advertisers only for image ads (skyscrapers, etc.) now?

Or will text ads have more advertisers competing as well?

I'm asking as a Publisher using AdSense.

Thanks.

Keith said...

Wicked!

Numismatic said...

I have a few blogs and its not easy to setup adsense, I have an old gmail account and I registered it but I deleted my account and now I am working on setting up another adsense account so now I have been notified that I must re-do what I can't because now. I have no access to the old account!

Julia said...

Do I need to update my Privacy Policy in some way to reflect the fact my website will be showing DoubleClick Ad Exchange's ads? I believe it does use cookies in some way?

makhitler said...

i can't creat my adsense account now rather i created it few months earlier.why i am unable to do so now.i need ur guidance for creating an account on adsense.i have few blogs and i want to post ads on it but i cant create an account now why is it so?

steups said...

Will there be any notification if a bidder chooses your site.
Cause I think because of the personal nature of the thing it would be good if the publisher knows and perhaps push the product even farther with a post on it

Lilian said...

Adsense or what frudulent name is, l just want to tell you that you should not withdraw any money from my account because l did not buy anything from you. If you do,we shall meet in court so stop that amount you are taking from my account. My name is Lilian Emefiele. l don't have any trasaction with you. To show you are frudulent, there is even no phone number to contact you.

Hobo ........ ........ ........ said...

Lets see but will say currently many times I find same image ad running within two different size ad units within the same page which should not the same.
Different image ad should run within same page within different ad size unit.
Dont you think so ???

Admin said...

Great News :)

techpinas said...

This is definitely great news. :)

Thank you, Google! :)

raj said...

great and awesome news

jrcentaur59 said...

This needs a lot more computer sense then just sending an email.

Iwan Rachmanto said...

glad to hear it, and i hope this will ultimately help me earn more revenue from my blogs..
many thanks

Ron said...

Is there a way to use the Competitive Filter to Doubleclick ads That are FLASH ? I have an add that I need to get rid of but there is no way to do it Thanks

NoFeesApts.com said...

Do you need to have a blog, to be eligible? Im also having trouble creating a blog for my website, Why?

Penny said...

I have my adsense ads set up for text only because I have found that some of the image ads aren't relevant. Looking forward to see a new selection of ads. Do I need to change my settings to allow images? I'm mainly trying to set up a Virtual High School blog right now, so I'm curious o see some partner ads!

R A J A T J A I N said...

ahh.. thts a information only..
thanx god, we dnt need to change any setting of our adsense account..

http://rajatresponsible.googlepages.com