Thursday, July 02, 2009 | 10:10:00 AM
We're well under way with our five-week educational series about speeding up your business in a slowdown, which we kicked off two weeks ago. This week, you'll hear tips from Jack Herrick, the founder of wikiHow.com, about attracting new visitors to your site. As we share more tips over the next two weeks about increasing your revenue potential and attracting more advertiser budget, we hope you'll leave comments with your own suggestions for growing your business. You can also follow the series at www.google.com/ads/speedingup.
Jack Herrick is the founder of wikiHow, a collaborative writing project to build the world's largest, highest quality how-to manual. wikiHow is a wiki, which means that any visitor to the site can create or edit wikiHow articles. wikiHow is currently ranked as the 100th most popular site on the web by Quantcast, and receives over 16 million unique visitors each month. Today, Jack shares three of his favorite tips to attract visitors. We hope they'll help you come up with new ways to entice visitors to your sites as well.
Tip #1: Produce great content
The first tip is obvious, but it's also the most important. The articles on wikiHow vary widely in quality. We have some of the highest quality how-tos on the net, for example How to Hard Boil an Egg, and we also have some fairly ugly, unfinished drafts we call stubs. Interestingly, the high-quality articles don't get just a little more traffic than the mediocre articles, they get hundreds of times more. When you can produce the single best page on the Internet on any given topic, people will find it and share it with their friends. Don't settle for acceptable content, always strive to produce amazing content that your readers can't resist sharing.
Tip #2: Learn to share
My second tip is more counterintuitive. To attract more readers to your website, consider putting your content under a Creative Commons license so it can be widely distributed. Everything on wikiHow is under a license that allows other websites to publish and even modify or adapt our content for re-use on their sites. In fact, we have a button at the bottom of every article that allows webmasters to copy and paste the HTML right onto their site. Many webmasters are afraid to share their content, because they worry they will only be aiding competition. By sharing, what you are really doing is encouraging your competitors to provide free advertising for you. The more people who see your content on other sites, the more likely they are to eventually come straight to you.
Tip #3: Make your community a team
Finally, I'd encourage you to allow real collaboration on your site. Lots of websites try to create online communities. To use a basketball analogy, most online communities are just groups of individuals shooting freethrows alone. On wiki websites, people play together as a real team. Humans are hard wired to want to work in groups and collaborate. By allowing this to happen, you can create a passionate community of people that will build something bigger than any one person could accomplish on their own. And that will in time attract a large audience.
Hopefully Jack's tips will help you come up with some new techniques to attract visitors to your site. In addition to Jack's tips, here are a few extra resources focused on attracting more visitors.
- Learn the basics of Search Engine Optimization with Google's SEO guide.
- Submit your content so that Google can help you distribute it across Google Web Search, Maps, Product Search, iGoogle, and more.
- Drive more traffic to your site with programs like AdWords.