Last week, we kicked off a five-week educational series about speeding up your business in a slowdown. This week, you'll hear tips from Ricardo Prada, a user experience researcher at Google, about designing for the user. As we continue to share tips about attracting more visitors, increasing your revenue potential, and attracting more advertiser budget, we invite you to share your own suggestions for growing your business by leaving comments on each post. You can also follow the series at www.google.com/ads/speedingup.Hi, I'm Ricardo Prada. As a user experience researcher here at Google, one of the things my colleagues and I are responsible for is making sure that Google websites are efficient and fun to use so that visitors keep coming back to them. I'd like to share three tips we think about daily as we do our jobs. Ultimately, they all fit into our guiding principle: if you focus on the user, everything else will follow.
Tip #1: Design for the tasks that visitors complete on your site.
Think about tasks on your website first and layouts second. It's tempting to want a flashy design that exercises your CSS skills, but remember that vistors come to your site with specific goals in mind, like reading your essays, or checking out your collection of sports photos. Write down the top three tasks your users might want to accomplish on your site, and design to make those tasks quick and efficient.
Tip #2: Use ads as potential exit paths, not interruptions.
Ads should complement your site, not distract from it. The most natural place for a user to evaluate an advertisement is after they've completed their goals on your site. Instead of interrupting your user's main tasks, try to offer ads as potential exit path for users who were probably ready to leave anyway by placing them at the end of completed tasks.
Tip #3: SEO - only if it makes sense.
Only do search engine optimizations that benefit your users. For example, page titles that are relevant to the page content make it easier for your visitors to understand what your articles are about. On the other hand, there are lots of sneaky strategies out there for improving search engine rank. Most of those don't work anymore, and they might actually harm your site's reputation.
Additional Resources:
- Our Help Center has more suggestions about where to place ads.
- The Google Webmaster Tools team shares their design and content tips.
12 comments:
The points were quite useful and well presented. But I have an issue with the second one. Isn't it so that pages like thankU/Goodbye etc. should not have adsense units?
Please clarify.
Nice to hear the tips from Ricardo Prada about retaining our visitors with great user experience. I like to see video three times to learn about this. Thanks to Prada
I never forget to read the posts in adsense blogspot.com because I learn more about online business like ad postings, placements of ads and many more through this. Now I saw this video is very nice. Thanks to google.
He's cute!
Good advise thanks for sharing
Very cool tips Ricardo!
I think your given third tip is most useful . Higher page rank means higher traffic which only can come by applying SEO tech.
I don't know why, but Today the Google Ads opening Very Slow due to which whole site is slow.
I have tried to check this on 3 sites. But the Same slow ads on all 3 sites.
I tried to use OpenDNS but still ads are very slow. Due to slow Ads my site opening slow.
i have got some useful tips in mind.i am trying it right away,lol
Good advise thanks for sharing
thanks for the tips...
Post a Comment