Today, we're kicking off a five-week educational series about speeding up your business in a slowdown. We'll be revisiting the basics of online publishing to help you grow your business, and we'll share tips about using AdSense and other Google products that you can apply to your business now. In the coming Thursdays, you can look forward to tips for making your site more user-friendly, bringing in more visitors, increasing your revenue potential, and attracting more advertiser budget. Along the way, we invite you to share your own suggestions for growing your business by leaving comments at the end of each post. You can also follow the campaign at www.google.com/ads/speedingup.In today's post, you'll hear from Avinash Kaushik, Google's own Analytics Evangelist, about the importance of understanding your traffic, analyzing how your site performs, and using data to make decisions. Here are a few small to mid-sized ideas that -- in Avinash's own words -- can add up to remarkable results for your website. They're all things you can do today with free web analytics tools, like Google Analytics.
Idea #1: Discover what content and traffic sources keep people coming to your site again and again.
How many times does a visitor have to visit your site to be considered valuable? Use the Visitor Loyalty report in the Visitors section of Google Analytics to pinpoint the visitors who come to your site that many times or more. Put that data into an advanced segment and apply that segment to your core reports to understand things like where these valuable visitors come from and what content they consume. You can then use this information to optimize how you acquire new visitors and the content on your site for loyal visitors.
Idea #2: Figure out which pages to improve on your site.
Many people ask the question: "How do I know which pages on my site to improve?" Take a look at the Top Landing Pages report in the Content section of Google Analytics. This report tells you the first page people see when they enter your site. Sort this report by bounce rate. Bounce rate measures how many people come to your site, only see one page and leave right away (or as Avinash calls it: "I came, I puked, I left"). Once you identify which of your top landing pages are not able to get a single click from your visitors you know which pages need to be improved.
Idea #3: Find out where AdSense performs best on your site.
If you've linked your AdSense and Analytics accounts, the Top AdSense Content report in the AdSense section of Google Analytics will tell you where on your website AdSense ads get the most clicks. This is a win-win for your business and your customers, as it helps you identify what type of content to produce more of based on what content people are most interested in as well as where people most often click on your AdSense ads.
If you haven't already, link your AdSense and Analytics accounts in order to take full advantage of what Analytics can offer. If you don't yet have an Analytics account, you can sign up today.
Additional Resources:
- Read more from Avinash at his blog, Occam's Razor, which has more tips like the above and additional ways to use Visitor Loyalty metrics, or on the Official Google Blog.
- To learn more about using Analytics on your website, visit Conversion University.
- See great ways to use AdSense and Analytics together by watching this video.
18 comments:
Thank you very much for the tips they are very helpful.
thought some of them take time but they worth it.
thank you Talia.
Thanks Avinash Kaushik ji for telling great ideas , I will surely use it and some of them I already is using
I used to make a analytics and I have more information from this post. Thanks to this.
I'M SO FRUSTRATED WITH ANALYTICS AND ADSENSE TOGETHER!! Please shed some light on this.
I have had Analytics and Adsense tied together since last November, and my daily Adsense totals are NEVER correct in Analytics. Sometimes it is only 1 or 2 clicks off, which I can live with. When I first signed up, I heard it was still in Beta so I just left it at that. Well it's 7 months later and still not working.
I'm REALLY frustrated this morning. I had some nice high paying clicks yesterday, and I was expecting to look in Analytics this morning to see exactly where they came from (I can't use channels on dynamically created content, with 10's of thousands of pages). Analytics reports 11 clicks, when I actually had 18 yesterday. The real sad thing is that all those high paying clicks ARE NOT RECORDED.
How am I suppose to maximize my profits from data with Analytics when the most important data I need is not recorded? I'm a programmer and this seems like such a simple thing. Please help me in understanding this, thank you.
Thanks for the tips and explanation. I just have a quick question. How do we know for sure that Google Analytics is showing the correct data of our blogs? It will be better if there is a way for us to confirm it. Some confirmation for us to know that were on the right track and didn't mess things up. Thanks.
I saw the Avinash Explanation about Speeading up with Google analytics and It is very nice to hear that and thanks to google.
Google Adsense Team, Can you be listening to us?
This post may not be realted to this post. I am sorry but this might be the only way that our voices can be heard here at AdSense.
As affiliates of your program we work really hard to earn the money. However recently you just subtracted some money from our account for no reasons. Not just me, one, or two, it is many of us who are having exactly the same problem. (please check AdSense support forum for details)
It looks like you are having an acounting error. You are subtracting our earnings from first of day of the month to the date you paid us for the last month. For example, you paid us on April 28 for earnings till March. However, your "Since last earings report" did not include money we earned from April 1 to April 28. The means, you are NOT going to pay us for almost one month's earnings from April 1 to 28.
There are many affiliates who are having the same problem and the adsense forum is flooded with this kind of questions. (please check AdSense support forum for details)
We really appreciate your team can step in and explain why and how to resolve it. Thanks.
I use Google Analytics (GA) and Adsense. GA is indeed a very powerful tool, but for most small sites it is overkill.
I find Google Webmaster tools far simpler for the purpose of page optimization.
I like in particular the "Top search queries" section. Here you get two types of listings:
(1) "Impressions : Your site appeared in these searches" and
(2) "Clickthrough : Users clicked on your site in these searches"
Bottom line: Your site appearing in the "top ten" for a particular phrase search is not enough. Meaningful traffic to the site is driven primarily by those phrases ranked number one.
The challenge is how to make those phrases ranked on the top ten to be ranked in the top position.
When I saw this blog it was encouraging me to work more through my blogs. thanks for this
its amezig comments
Google Analytics is giving to us the details of traffic sources to know and get back to the hole area of the traffic to our websites. Also I just want to tell the Analytics system is fantastic one to improve our traffic system. Thanks for this post.
Thanks for tips and explaination in detail. its very helpful
Yeah, it's great that it's all user generated content.
Have a Great Day!
Karoly Domonyi
AriesTrade Network
Thanks for this, very useful.
Does anyone know why the Visitor Loyalty chart changed over the past couple of days (e.g. the right column used to be Percentage of Visitors, it now says "Percentage of All Visits") - I find that quite confusing.
Thank you very much for the tips they are very helpful.
Okay, I have to admit that I just learned more in that 3 1/2 minutes on Analytics than almost anything I've read in the last few months. Obviously, like a lot of other people here, I immediately went to my Analytics page to check some things out. I don't like some of what I see, but now I know what to work on.
You are a God send.
Thank You My Friend.
Gary
At first I felt that monetizing my blog with Google Adsense can be difficult but later after reading tips posted in this Adsense's official blog, I can increase my Adsense revenue. Thanks to all the writers of this blog, your advise or tips are very valuable.
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