Font size matters

Since February, you've been able to change the font faces of your ad units. We're now happy to announce the launch of a related feature you've been asking for -- the ability to change the font size of the text in your ad units. You can now select from small, medium, and large font sizes for ad units on pages in Latin-character languages. Just like with the current font face options, size options appear in every account but will only be applied to ad units on pages primarily in Latin-based characters for now.

The font size you choose will be applied to the body of the ad, with the title scaled appropriately. In order to fit the ad text correctly, the actual font size will vary for each format size, font face, and user-specific settings such as browsers and operating systems. In addition, some formats sizes currently have very limited room, so the font size application will be most apparent in cases where the number of ads appearing in your ad units varies automatically in order to maximize your performance. Here's an example of what the three font sizes could look like in a 336x250 large rectangle:


Your ads are currently set at the default size for AdSense, which is the equivalent of 'small'. You can select a new font size on an account-wide basis in the Ad Display Preference section of your My Account tab, or on an individual ad unit basis for new and existing ad units.


If you're creating new ad units, you can choose between the AdSense default font size, your new account-wide font size (if you've selected one using the instructions above), or a separate size. To update existing ad units you've created using the Manage Ads feature, visit the 'Manage Ads' page under your AdSense Setup tab. Any font size changes you make on an individual ad unit basis will be maintained even if you change your account-wide default in the future.

Also, a bit of advance notice: soon, we'll also be changing the default font size across AdSense in ad units from 'small' to 'medium'. We've heard from some of you that the current font size can be too small, and our testing also showed that slightly larger font sizes improved performance. Any ad units set to the default font size will automatically be updated to display the larger setting. If you'd prefer to stick with today's font size, you can set your desired font size as 'small' across your account.

We encourage you to combine these new font size options with the other customization options in your account to test the optimal layout for your pages. We're excited about this launch, and we'll be sure to follow up with another post to let you know once the default font size has been changed.

Updated to include an example of each of the three font sizes

Wednesday, June 17, 2009 at 1:28:00 PM

28 comments:

Keith said...

Congrats Amy and gang. Glad to see that's it made available to all publishers ;)

rb said...

interesting - testing immediately

Max said...

Good stuff Adsense Team.

cebeci said...

Thank you very nice feature.

Making Money Online Jobs said...

Nice to see about fewer ads to improve our quality of ads and improve our money earnings through this.

vinod kumar said...

Great and one more improvment in adsense account relating to adsense unit . Thanks for introducing font size option with as

chaps_ks said...

Cool and Great feature, thank you Google Adsense, c

LobKing said...

Thank you very nice feature, need to test it, long time i try to find way to have bigger text ads, in most of my ads im using skyscraper size where this kind of ads have the bigger text size.

im happy because i can use other format with bigger font because the 4 ads into square 336 one very small.

Again Thanks

LobKing said...

BTW, What about blogger.com , there is anyway we can change the font size on blogs?

wasaweb said...

Thank you, it is a great improvement - I just hope this feature will be extended to non-Latin scripts too.

wasaweb said...

So for larger units, such as 728x90 unit, if we were to choose "medium", the maximum number of ads per unit will decrease from 4 to 3?

And it might be helpful to use another unit as example than 234x60 to show how different sizes will appear - when seen in Verdana, small, medium and large were the same size.

Kaushik said...

I have notched up the size to "large". Let's see what happens.

Random Terrain said...

Thanks for adding this ability. Going to try large now and see what it looks like.

akiel said...

thanks you guys

akiel said...

thanks everyone how does it work i need money asap

Casey Stubbs said...

Yes, This is helping me. It has doubled My CTR. Thanks Google.

webmind said...

You change font sizes in regular block ads, but not able to change font sizes for the sidebar links, which are tiny - much too small - so that I have to take them off my site because they look ridiculous. The fonts should AT LEAST match the default fonts on the rest of the page, or it just doesn't look right. I hope google wakes up and allows us to adjust font sizes on sidebar links as well, not just ad blocks. Thanks

aspnet said...

Can anyone help me understand why I set the font of a 300x250 text ad to LARGE, but it stays small? Even in the sample.

Change of font works but change of font size doesn't.

Thank you.

Roudy said...

@aspnet wait 10 minutes.

aspnet said...

It's been 2 days, Roudy :)

All other changes are picked up, font-size change no :(

Decork said...

Great and one more improvement in adsense account relating to adsense unit . Thanks for introducing font size option

Admin said...

Thank you. This really helps.

Muwasalat.com said...

That's the best thing google can do. But it would look more like text.

The popular sites all have ads appear in large text size.

Daryanto said...

congrats for the new feature

podz said...

The font size feature is not available for adsense accounts in Finland.

The fonts are ridiculously tiny. Please do something!

Thomas Floracks said...

What about Adsense ads that are served by the Google Ad Manager? I cannot find an option to change the font size...

Thanks

j said...

728x90 looks great in large font... when only 3 ads are displayed.

When 4 ads are displayed they are too tiny to read!

Is there any way to limit the number of ads displayed in a unit?

thanks!

Makis said...

What about larger size fonts in NON latin languages? When will this be possible?