Tuesday, May 05, 2009 | 2:28:00 PM
Labels: Other Google products
To help you increase the visibility of your sites to potential advertisers, we've just launched the Publisher Center in Google Ad Planner. This will allow you to provide details about your sites to help attract advertisers. Though the Publisher Center is only available in English at this time, any publisher can use the tool.
As a quick reminder, Ad Planner is a media planning tool that helps agencies and advertisers find sites that cater to their target audiences. In the new Publisher Center within Ad Planner, you can claim sites you own and customize the descriptions for each. For each site, you can also add up to five categories that describe your site's content, and the types, sizes, and formats of ads that your site supports.
In addition, you can share your Google Analytics data with Ad Planner to provide advertisers with additional details about your site, such as the number of unique visitors and page views. By replacing Ad Planner traffic estimates with data measured directly by Google Analytics, you'll be able to provide advertisers with more accurate site traffic information.
Based on this information, agencies and advertisers using Ad Planner will be able to identify appropriate sites to include in their placement-targeted campaigns. As more advertisers become aware of your sites and bid to show ads on them, the competition among your ads will increase and so should your earnings potential.
We encourage you to visit the new Google Ad Planner Publisher Center to begin claiming sites you own. For more information about the Google Ad Planner Publisher Center, visit our Help Center, or watch our video below: