The first thing you might notice when you visit the program policies page is that we've revamped the look. Based on your feedback, we've reorganized the content and updated the layout to make it easier to read and navigate. We've highlighted some key information for each policy, and added expandable 'Learn more' sections that you can click for more detailed information. Also, we've grouped together policies that are specific to only AdSense for content or AdSense for search.
There are also a few updates to the content of the program policies, which we've outlined below:
- Google brand violations: This policy has always existed in our Terms and Conditions, but we've now brought it directly to the 'Ad Placement' section of the program policies page so that it's easier to find. According to this policy, we don't allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with Google.
- Deceptive implementations: We've clarified this policy a bit in the 'Encouraging Clicks' section of the program policies - ads may not be formatted in a way that makes them indistinguishable from other content on the page where they appear. This includes, for instance, formatting content to mimic ads, aligning images with ads, and placing ads under a misleading heading.
- Ad placement in emails and email programs: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails.
- Other Google products' policies: With this new policy, publishers aren't permitted to place ads, search boxes, or search results on, within, or alongside other Google products in a way that violates the policies of that other product or service. For instance, this would include placing ads on sites which allow users to download YouTube videos, which isn't permitted by the YouTube Terms of Service.
(Post has been updated to provide additional clarification.)
36 comments:
I noticed the thing on the Ad not being added to an email. What if you have adsense running in your RSS feeds and a user gets their RSS through their email?
I'm not sure if this is an existing problem or not.
Does That mean we are not allowed to Blend Ads .... which i guess every publisher do in his own ways .... !
Policies getting strict day by day... !
I don't know what you've done but you have reduced my income drastically. Something is just not right. It's getting so it's not worth displaying your ads. You get all the benefits and we're getting less and less. It was bad before but this past month has been absolutely terrible
I hope more clarifications added regarding Deceptive implementations.
Also regarding Google brand violations, what about google Friend connect where google logo placed on the social bar over the website and social gadgets, should i remove it all.
dear sir,
I have also one question .
Some time in my tutorial , I have used google logo ,is it Google brand violations . If , yes then how can we make understand others .
Suppose , if we have to spell out what is importance of google docs but if we have to show the picture of google docs , is it brand violations . please clear the concept specially educational sites .
...what if? We have RSS feed for some reputed site on our site, and later if it contains some 'BAD' content in eye of Google? than what happen to our Adsense?
[.. ads may not be formatted in a way that makes them indistinguishable from other content on the page where they appear ..]
So how about blending ads and place it inline blog post ('Ads by Google' mark still appear). You can see inline placement in my blog: http://hermanu.blogspot.com
Do you think my ad placement violate your new policy called "Deceptive implementations"? I'm little worry and and still in a bit confuse about it.
Many publishers also do this because inline ad placement generate most of our revenue because visitors easily see the ads, not because it deceptive or mislead them. Inline ads really help publishers from suffering what so called visitor's ad blindness.
If this placemet is violate your new policy, of course I'll change the ad placement to the other side of my page. Just give us official clarification about it.
Thank you for your attention Google. I'm waiting your response.
Regards,
Hermanu
you'll probably be waiting a long time. They don't seem to care about problems. They don't want to be contacted.
The word "google" has now been accepted by the Merriam-Webster Online Dictionary (and others).
Will this qualify as a Google brand violation?
There needs to be a "major clarification job" on this matter because the Google name and logo have entered the mainstream media and are used as such.
The search form on my site is using an OLD adsense code generated by your previous system and it has a clear Google logo.
Please do not ban me from your program, as the google logo is provided by your code.
Dear AdSense,
my name is Angga. And i'm newbie to all these adsense-stuff. And i'd like to take seuries job n this field, AdSense that is. And while i'm still learning. I'm wonderin why, my AdSense ADS dont show up in my blogs. Since i've generate my AdSense Script Code on a few blogs of mine with different URL. Please help me. I've tottaly clueless about all these. Thanks for your consideration.
Sincerely Yours,
Angga.
What about adsense blending by premium publishers who get the ability to blend the ads so well that it looks as part of the navigation and content? of course, they are able to do it because you give them the ability to do so.
Is this applicable to them as well?
Thanks for all of your comments - here's some additional clarification.
Deceptive implementations and blending: The intent of this policy is to protect advertisers from accidental clicks made by users who are unable to distinguish the Google ads from other content on the page. I encourage you to refer to this Help Center entry or this blog post for additional guidance when it comes to optimizing your site. Some examples of implementations that we would consider deceptive are content formatted to mimic ads, ads placed under misleading headings, and images aligned with ads.
Google brand issues: Please rest assured that mentions of the word "Google" in a blog post, article, etc, are fine, as is any Google branding that is naturally associated with our Google products. For example, it's not a policy violation to display the "Ads by Google" branding that comes with all of our standard ad units and other Google products such as Google Friend Connect. What we're primarily concerned with are sites that use a Google Brand Feature as the most prominent element on the web page, or sites that display a Google Brand Feature in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by Google. Please view this Help Center entry for more information on this policy.
Placing ads within emails: If you're using our AdSense for feeds product, you're probably aware that users can opt to receive your content feed via email instead of feed reader. In this case, ads will appear to these users in the email, and we'll make sure to update our AdSense for feeds policies to reflect this exception.
- Winnie
Thanks for the additional clarification, now it is very clear. Thanks again,,
BTW, please work to enable adsense for google sites, enable adsense for google sites is a perfect idea, why it takes long time to be enabled?.
Good Luck
Oh great! Finally. Thanks for your additional clarification, Winnie. I don't suppose I'll have the answer really fast ;-)
Thanks again for all AdSense team.
Regards,
Hermanu
guys, further more about Google brand
http://www.google.com/permissions/index.html
HOW LONG AM I SUPPOSED TO WAIT BEFORE IT WORKS? BEEN WAITING FOR WEEKS AND NO E-MAIL ABOUT MY APPLICATION. CANT GET ANY HELP BEFORE THATS DONE SO THIS IS MY LAST CHANCE TO GET SOME ANSWERS
With new rule google adsense can't break the blog that was use that things, because they already use before rule publish.
Thanks, google be wise than before, please. . .
Please warning first, because i by my self forget where to put kind of tricky adsense on my blog.
thanks
Great. How about establishing some guidelines for advertisers so snake-oil diet drug ads aren't showing up on my website. We have so little control over what ads get placed that at least once a week I consider dumping adsense altogether as it seems to put the most objectionable content possible on my website!
I have completely lost trust in Google Adsense: it seems their OWN employees are pushing their OWN sites above yours, and illegaly manipulating Adsense. This is brutal, and I am moving ALL my ads to Chikita. This is ONE example of someone that was caught: how many others haven't been caught ?
http://www.webpronews.com/blogtalk/2009/04/13/google-employee-sued-for-tos-violation-0
Keyen Farrell and John Farrell : one works for Google Adsnense, the other is his father, that he dragged into this to deflect blame. Read up people, this is brutal. They are being sued as we speak.
http://www.scribd.com/doc/14943905/10-MTD-Brief
Hi thanks for answering the peoples questions it helped me with what I was looking for also. I hope to do everything right with Adsense and have a long and prosperous future with it.
These pages helped me understand the terms and conditions much better, but I am still unclear on copyrighted material. I've gone through as much of utube's content policy as possible, but still do not fully understand. Sorry this is a whole new medium and difficult for us newby's to comprehend.
a. It seems to be possible to connect through various searches for videos transfer videos from utube, etc to put onto a site or computer. Can we do that without infringing the copyright laws if it is only offering another place to view the video & review the content?
b. Will the videos be marked copyright. If so where and what do we look for?
c. How would we ask an authors permission to put the video up for viewing from our site, not copying?
Is there somewhere that gives the contact details for the author.
d. Can we simply acknowledge the author, like quoting with a reference to avoid plagerism, or is that still against copyright?
I couldn't seem to find anything in clear language that clarified this.
Could adsense or other suitably qualified person please answer this query. I can't seem to find a direct support line to get help on specific questions. Having to spend hours going through blogs and questions and answers is really time consuming. Been here 3 hours now, researching to find answers to the actual meaning of the terms and conditions to make sure my website complies. What's here is good, but it could go much further.
Very many thanks.
"Placing ads within emails" that means I wont be able to display google adds in the email service i provide on my site?? If my site is totally based on e-mail service, no adds will be running on the site?
The program policies now includes to banish the little editors with no wy? It's my case, and I really apreciate any "wy". Because I'm almost sure you haven´t any.
Thanks for the answer.
I have a recovery network and you guys are showing ads for drugs!!! How can I stop this?
Hi,
Can I place advt.by yahoo and adbrite or any other advertiser on my Google blogspot ?
I'm confused about the YouTube thing. What if the videos are my own videos? Should I stop using YouTube?
I have a question that is related to adsense policy. It seems to me that there is a contradiction in the program policy regarding the placement of adsense code onto a website that does not belong to you.
Now as I understand it; it is permissable for a publisher to place their adsense code on another persons site as long as that site falls within the google website policy guidelines...which is fine.
But what if the site that the code is being placed on belongs to a former publisher whose adsense account has been disabled but whose site is not banned because it follows all guidelines?
Would this be classed as a relationship and put the new publishers account in jeopardy or not?
There seems to be no clarity regarding this circumstance in the policy and I am wondering if this was intentional?
I also believe that google states that although an account may get disabled that it will not have any effect on a publishers site unless the site is in contravention on adsense policies. Would this not nulify the relation question?
I look forward to a reply thank you
Hi there,
I have recently been contacted by an adsense publisher who has been advised that placing an ad' directly under the heading (not a mis-leading heading but a genuine and relevant content header) constitutes a breach of policy.
I have been unable to find anything in the policy that states this but would like some clarification before I advise.
Thanks,
Can I send emails to a number of people in my list to promote my websites containing google ads.
The contents of the email is like: first paragraph to describe a little about the website, and then a link to the website (where if they want can click to visit for more detail) and then on the landing page of website there is contents, google ads and other links.
please Advice, can we do like that?
There is plenty of advertisers from Indonesia, Malaysia, Singapore, and Brunai. Please Google let adds in web of Indonesian or Malay language. Thank you.
Thanx you
mirc
pls always specify "google search boxes"
also.
i don't find anyware answer to this. can i use adsense ads on my search result pages with my internal script search (not google.)
mirc
thank you
mirc
chat
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