Over the next few months we'll start offering interest-based advertising to a limited number of advertisers as part of a beta, and expand the offering later in 2009. Whether the advertiser's goal is to drive brand awareness or increase responses to their ads, these capabilities can help expand the success of their campaigns and should increase your earnings as advertiser participation increases.
To develop interest categories, we'll recognize the types of webpages users visit across the AdSense network. As an example, if they visit a number of sports pages, we'll add them to the "sports enthusiast" interest category. You can visit the Help Center to learn more about how interest categories will be developed and your associated account settings. As a result of this launch, your privacy policy will now need to reflect the use of interest-based advertising. Please ensure that your site's privacy policies are up-to-date and make any necessary changes by April 8, 2009.
Users browsing the web will benefit from the additional relevancy that interest-based ads can provide. And by visiting the new Ads Preferences Manager, users can see what interest categories we think they fall into, or add and remove categories themselves. The Ads Preferences Manager can be found by clicking on most "Ads by Google" links you see on Google ads throughout the web.
You can read more about how interest-based advertising benefits the online ecosystem and about the privacy innovations developed for this launch in the Official Google Blog and the Google Public Policy Blog.
We look forward to providing users with ads more closely tied to their interests, helping advertisers reach their campaign goals, and helping you to monetize your website most effectively.
136 comments:
That is a great initiative and blogger will make more for less
This is a great news especially for sports websites like eFans.com. Cheers to Google:)
I wonder how this will work out. For instance, in my home we have 3 computers. One that I use and two that my kids and wife use. Were all behind the same Ip adress. Will I have to look at ads that my kids and wife are interested in? Will they have to look at my interests? If it increases CTR on my sites I'm all for it off course. I just hope it doesn't lower CTR.
I think this will increase ad clicks, but what about people who are concerned about what ads get displayed on their site. For example someone does not want dating ads on their sports site, he won't even know those ads are being displayed since they're only shown to that individual with dating interests.
AdSense users should be able to filter out ads based on preference as well. This would complete the formula
Interesting idea. I would think this would boost the CTR, as it would reduce the number of ads that are just way off base. There are some times when I have absolutely no clue why certain products/services are popping up in ads on my blog.
Robert - if Adsense uses a cookie instead of (or in addition to) IP address, they would be able to differentiate between different computers on the network.
this is a dead link
http://www.google.com/support/forum/p/AdSense?hl=en&utm_sourceid=aso&utm_campaign=ww-en_US-et-helpcenter_announce_box&utm_medium=link
Cannot access the forum
Why does Adsense keep putting my competitor's ads on my site? Do they put Ford on Honda sites?
Re: privacy policy
Am I correct to assume that visitors need to be informed clearly that their browsing history / habit may be used to serve advertisements? Is that not already covered by the NAI example you quote (These companies may use information [...] about your visits to this and other websites)?
I DON'T LIKE THIS...!!!
Rather than target ads based on what my site has, the ads are also going to be targeted based on what the person seems to be interested in. I find this intrusive at best, and at worst will show ads unrelated to my content and make it look like AdSense is not working correctly. Isn't there already enough problems with ads not always beind well-targeted to the content...!??
I hate spyware, and tracking where people go on the internet to feed them targeted ads is spyware. What ever happened to "do no evil" at Google?
Does this mean as a user, the same ads will follow me where ever I go? I can imagine I'll get pretty sick of them and won't click on any of them at all....
This seems good idea, but i still confused how to adapt to my blog
I think website owners should have control on what type of ads are placed on their sites. Interest based ads can be totally out of sync with the context of the website. Moreover, what about visitors using public computers (which is too common in developing countries like India)? They may see ads related to interest of fellow users and totally unrelated to their interests.
Well looks like my adsense account will be closed.
I don't think Google is scrapping their targeting of ads based on content. Surely content will still play a large role in what gets displayed. There must be a middle ground somewhere. Obviously if a user is looking at my site, they are interested in what I'm talking about. The ads must reflect this, too.
I think this will workout great for us website owners. Like citydan says, I Google isnt going to totally scrap the content based advertising. What they are trying to do is to display more ads to the visitor based on the visitor's interest. i.e. more relevant ads for him. I think that would probably increase the click rate than decrease it.
Surely if browsing history is turned off by the user in Accounts settings, I think, this becomes nothing but breaking the trust of users.
Atleast there should be some option for users to signup or not signup for this feature.
I am always being a BIG fan of Adsense, I salute this new feature and hope it will open new vistas in internet advertising, long live Google Adsense : )
I am inviting someone from Google to reply to this question.
If I have a domain parking site as I do at selme.com I have over 1,000 categories of content based upon categories(sports, finance, etc etc). Google has adopted the same principal with 'Adsense for domains'
The question is how do I communicate the thousands of categorized landing pages for DNS parked domains (websites).
For example first4finance.com or lovetogether.com are 2 totally different categories but are parked at selme.com
At first read, I don't like this either. Most people don't know about Google histories, and this is going to bring it to the fore. I expect a lot of people will freak and start hunting for privacy.
This is backwards to the way Google should go. Having advertisements pushed on you is annoying; I like adsense because it tries to be the least obtrusive it can be. But, if you start targeting adverts based on past viewing, it's going to start tweaking peoples buttons in a bad way.
I know a way that Google could flip this whole thing around, opposite to the current path yet even more targeted, simply by having viewers seek out the advertising they want to be known for. How could you get viewers to do this? Well, that's my secret... ask me and we'll get rich together.
My prediction... this interest-based targeting of adverts is going to backfire and get pulled after some really, really bad publicity. People don't want their interests tracked, not one little bit.
I feel this may increase my CTR, and hence revenue raised, but money isn't everything. It seems a little intrusive to track what content a user is viewing, and I feel uncomfortable about using this information to benefit my own site.
As previous comments have said, this may lead to unsavoury content being advertised on sites where the ad's will seem innapropriate, as well as people seeing ad's too ofter, and hence the edvertisements usefulness being reduced. It would also seem to me to be a sure fire way to increase the number of competitor ads.
My biggest concern though, is the apparent lack of anonymity granted to the end user; of particular concern are shared computers. If one person looks at pornographic content, it seems likely that others may see similar content advertised on, for example, a recipe blog.
that's great idea
I'm not a fan of this
This will scare away users, more will be inclined to use ad blocking software out of scares over privacy (which I guarantee you will be trumpeted loudly and across more sites - maybe even the mainstream media).
The ad impressions and ctr will drop as people begin to grow disdain for ads that are a little too invasive. I think this is a step forward ad wise, something we've always predicted - BUT a giant leap backwards in terms of privacy.
I can't see this playing out well. Maybe I'm a little too pessimistic but I think users should be given an option to enable or disable this - with the default be disabled.
Google is beginning to look a bit desperate here.
Are profits down so much that you need to snoop and track users' surfing habits?
To be honest, even though I am an adsense publisher, I NEVER click on ads on other people's sites. I suspect I'm not alone.
It just plain feels icky.
I think this is a mistake.
What I think about it is that at start it will boost the earnings of bloggers, but then in coming future visitors will become bore by seeing same ads and they won't click on them.
But let's see what happend, as it is too early to judge this new feature. Let's hope for the best :-)
this is a great idea, it's like related video's on youtube. Showing content related to your interest. since my last name is Stewart. I get ads to do with Martha Stewart and John Stewart and Rod Stewart. but really thats not what my site is about.
Like on ebay if you look at a pink 2 piece and it gets sold, they can find other ones and put them on your front page so you can have a chance to find other stuff that you like w/o looking everywhere for them. If on my front page it recomended welcome mats because the front page said "Welcome", It would be not related to what I'm interested in.
Google is now going to far and this is a clear invasion of privacy. I certainly will be closing my adsense account and will certainly not click on any adds from Google.
Go away google.
There is an option to opt out of the interest-based advertising in the Adsense Account settings but it doesn't make it clear if the ads will still put the spy ware cookie on the visitors computer. I run a site that is viewed by people who are very freedom orientated and most would not return to a site that installs these tracking cookies. I need to make sure this cookie is NEVER installed from an ad on my site. I have always used adsense because they haven't used these cookies. I would hope to continue using them but without the cookie. If I have to quit using them to keep the cookie off my site - so be it.
its an innovative idea
Maybe I'm missing something here but, if you don't like certain or any types of cookies, why not just set your browser or firewall to refuse them.
That's so much easier and much more effective than complaining about them.
@The Casual Observer
Only if different accounts are used on the pc. If everybody uses the same account and browser, everybody also uses the same cooky. I'm not sure all families bother setting up accounts for each family member on a PC they share.
But hey, I welcome every new initiative of Google. I guess they tested it before launching it so it must work. Otherwise why would they do it, right?
Now you know Google knows it all.
Where you have been,
How long you stayed
The rating of the sites you visit. And what you like. Google sound like my brother he know all of my behaviors. As you can see Google is offering proof of there spy network.
Google makes the rules and we just have to follow them if we want to be part of the Google players.
I asked myself how are these rules going to help and what is in it for me. Google has new new rules. Aha the light goes on.
Targeting marketing at it’s best and Google is finally offering to share it with the public, that means me my name is MR. Public.
I want demographics and here is a new on for the rest of the marketers.
Try this on for size Psychographics marketing
Age 26 to 66
Married
$35,000 and above
Employed and
2.5 Children.
Surf sites YZX and zzyz for xyz on average
(I still question how the Government comes up with .5 Children.)LOL
I see this as a GREAT advantage. The search engines all should have done this along time ago. Most of the successful internet marketing being done today is based on impression. As a guy I am not interested in female hygiene products any more than my wife is interested in a King Size Craftsman 18 Drawer Double Decked Roll Away.
This new tool will break the barrier on the advertising dollar budget. Unless I use my wife’s PC or she uses mine. Ok so Google will be right on target most of the time.
Surely what Google is to bring behavioral ad might be appreciable. But what does user's behavior on surfing specific website refer to?
@ Robert's Comment
I would also like to hear official replies- will ads vary if all of my family share the same PC but to browse same website- different sections obviously or even different websites? This might be potential threat if cookies are to be determined.
It would be a better approach of behavioral ads targeting NOT only based on cookies or the site popularity rather content (popularity) or similar topics. This would generate even more potential and TRUE advertisements.
Let's wait and observe, what you Google guys have to say about.
I am little confuse.... by defualt I use to get MS excel ad on my website http://findsarfaraz.blogspot.com.
Can someone clarify me... what new?
Hmm...so does this new era of Interest-based advertising mean that Bodybuilding ads will now appear in Travel websites and Dating ads will now appear in Health websites?
I don't know but isn't this a step backward in the brand of contextual advertising that Google has implemented close to perfection?
Just wondering out loud, though.
This change is not the best one from google side. Advertisers will be happy about it but our visitors wont.
Spyware is something we all hate. I think Google should more their core of success which are the surfers and not advertisers.
I refuse to use such ads on my visitors since i m one of them and i hate spy cookies tracking my habbits.
I don't understand a single word of what this article is saying.
Received an email this morning with a translation in my mother language, but it didn't helped at all.
What am I oblige to do before the 8 of April related to my account informations?
This is a disaster
Firstly in the uk anyway, privacy is all important and this will create really bad press - it's already being highlighted on BBC news
Secondly, ok everyone has interests but when they go to a particular site for something then that something is what they are focused on and likely to click on relevant ads - they are not thinking about their other interests!
Thirdly and most importantly, all my sites and I'm sure are many other peoples, have been designed to incorporate Google ads in an unobtrusive way that means the site still looks good and the ads are relevant to the subject - now they will stick out like a sore thumb as just being ads.
I just hope there is an option to opt out of this!
When you say you are tracking users interests on the "Google content network", does that include my site if I use adsense/analytics or only sites under the google.com domain?
Not overly happy with you tracking my visitors interests.
I DONT UNDERSTAND
I agree with the observation of Mike from Low Price Cars.
People who visit a website are in a frame of mind that is connected with the contents of a website.
So a comicbook collector would want to go to a travel site because he'd like to book a flight and find out the best prices for airplane tickets.
He's in that site to book his flight, not to find out about the latest issue of Spider Man.
I sure hope Google has made diligent research on this interest-based advertising before they implement this.
I am 100% for Google AdSense's continued success after all.
I do not think its a good idea to save what people browse because if suppose people like some pages where google adsense doesnt display or there is some adult title text then what ?
This is clearly an infriction on the privacy of our users. I strongly advise Google to rethink this idea.
So, if an adult, using the Household PC,looks at sites related to their interests and one of their children uses the family PC later on, will the kids get ads related to the adult's interests?
Strongly against DoubleClick offer
DoubleClick is proven itself evil.
Every site that doesn't have a VERY strong core of permanent visitors would be deteriated by the paranoid virus/spyware software. It's not tolerable!
(At this moment the https://services.google.com/feedback/satsurvey is 500 Internal error with a complain.)
Sure, Google Adsense should include DoubleClick name in the body of the email message (but it can be blacklisted by the spam control software).
Very sad move.
From wiki:
The information stored on DoubleClick servers belongs to DoubleClick's clients.
I am sure that my visitors should have exact information about their profile, even if they are not registered in Google services.
How about the rights of the visitors?
Oh come on all of those who think it is new and/or intrusive and/or scary.
Don't you realise that stores do this with loyalty cards. Credit/debit card companies know everything you buy on their card. You get junkmail through the post based on this information. You have done for years.
People still use credit cards
People still use store loyalty cards
This isnt going to scare off any but the most paranoid who probably werent clicking anyway.
This is beginning to feel like a 'new coca cola' moment for Google.
My situation is that I make a healthly amount of money from Adsense and was heading towards making a living out of it but I can't go along with being part of this and placing cookies on my visitors computers.
Therefore I am now looking at Microsoft and Yahoo as an alternative - by the way, if they see what's happening it will be a massive opportunity for them to jump in and promote the fact that they don't track users.
Please rethink this Google or at least give us advertisers an easy option to opt out!
the adsense mail is nothing more than an incitation to use privacy protection systems.
hope google can explain better than media.
on the other hand i see that our pages will be more relevant for advertisers who will pay for joe-surfer' profiles and not for web page contents alone?
New ideas are always interesting.This may also be proved amazing because it is ADSENSE.
Asj
Yeah.. good for us and viva adsense....
Good not to bad
very easy once add URL and forgot placement of ads
F past experience, Google changes for AdSense in the short term will have negative impacts to revenue but will gain in the long term.
I don't like the idea of interest-based advertising. AdSense as it is working at the moment makes much more sense and feels more ethical than using cookies to keep track of users' interests.
I will be opting out of AdSense as a result of this.
Allowing publishers (who don't want their users tracked) to disable content tracking would be a great move on Google's part.
thanks to 'Acorn' for letting me know you can opt out:
https://www.google.com/adsense/support/bin/answer.py?answer=140379&topic=20310
This is a little spooky. I haven't had my competitors show up on my website yet. I must say, with the good Dr., that would be infuriating.
I think I would just remove adSense if that happened.
what is the benefits for publisher.
If I navigate to a website about oriental cooking and the adverts populate with sushi and egg roll recipes...... that is already interest based! my interest!
Why mess up something that works...........
G Dog
@ Robert
Yes, if everyone uses the same computer and brower, they would be using the same cookie. I was simply saying that Google could differentiate between different computers on the same network.
I have two important concerns:
1) That user-based advertising is going drag site performance down the drain, and
2) You've now placed a privacy policy burden on all of your publishers and are doing nothing to help with that burden.
You might have addressed these two issues before you rolled this out.
Also, if a home builder is also a sports enthusiast and I have a home building website, I want him seeing construction ads, not sports ads. Unless you are creating a mosaic of interests for each and every IP address based on ALL of their interests and visiting habits, this may well diminish CTR, not increase it. How many times can a sports enthusiast click on a Boston Red Sox ad?
Wait, so some person goes to TownHall.com and RedState.com and the next thing I know, I've got Republican ads on my liberal site? I look like I'm supporting things I don't actually support because Google is reading my audience's cookies? What about my right to decide what kinds of ads show up on my own website?
I think this is a bad idea for anyone whose not just in it for the money. If you're running a splog, that's fantastic (and by the way, did Google consider the splog potential of their new and ill-conceived plan?), but if you want to display actually relevant content on your page, this is a loser.
So we're supposed to be able to opt-out (hopefully fully). But brilliantly the option to opt out doesn't actually exist in my settings where your FAQs say they do. Not off to a great start here.
nice one!!
Evidently everyone posting here is doing so signed into Google because they don't appear to have discovered that evidently in order for a user to opt-out they have to create a Google Account!!!
Every single time I click on the link in order to personally opt-out I get taken to this page
http://www.google.com/ads/preferences/html/blocked-cookies.html
NOW THAT IS NOT TRUE! I do have cookies enabled in my browser, but I am not logged in, so I have either enable a specific Google Cookie or LOG IN in order to even opt-out.
THAT IS, IN THIS PEON'S OPINION, UNACCEPTABLE
Talk about big brother; da(mn)nged if you do and da(mn)nged if you don't.
i think user based advertisement is great, at least they will show things I'm interested in, because some time the content based adsense show things i do not want to apear on my site...
This must have had a big positive CTR effect for the websites that piloted the scheme. How else can the following drawbacks be justified?
- Massive percieved invasion of privacy
- Adsense adverts will be totally off-topic and appear tacky. (IMO, on-topic adsense is a genuine benefit for the reader.)
That said, I am sure there are places on all websites where there is not enough context for traditional context-driven adsense to be worthwhile.
So I really hope this can be switched off by publishers at the adsense-code-block level.
This is creepy and could be the sub-prime mortgage fiasco of the websphere. Unless this is implemented specifically as an opt-in it certainly portends to be another case of greed destroying profitability.
Kok jadi bingung ya? Bahasa Inggris lagi..
Is anyone else amused by the hypocrisy of it all? Google has no problem criticizing people, hurting rankings, etc. if they link to irrelevant sites constantly, but when they can earn an extra buck those values change. Beautiful.
Heck, this move is even directly contrary to the benefits they touted about the Adsense service all along to get everyone to sign up!
"by having AdSense integrated with quality content, users will stop seeing AdSense ads as advertising, and instead see them as relevant links to something they're interested in." - although now they want to dis-integrate those ads from the actual content
"Placing an AdSense ad unit immediately following an article provides relevant links to readers who want to continue reading about the subject." - but only if you find the invisible opt-out option they say exists in your account settings (although something potentially building distrust with a webmaster's visitors should be opt-in rather than opt-out)
"We're now requiring AdSense publishers to comply with the spirit of our Page Quality Guidelines." (which includes "relevant and original content" btw)
This whole thing is just sad. Google pretends to give a damn about visitors and content, but when push comes to shove they repeatedly show it's all about the money. Might this work for people who don't get enough relevant contextual ads? Sure. So make it opt-in for them. But visitors to a marketing blog aren't going there to see links to sporting goods (which pulls their attention away from the content they came for in the first place).
Will sites still be able to use AdSense in conjunction with Chitika, which is another behavioral ad server?
I got most of this information directly through electronic mail. The only problem with the mail was that none of the hyperlinks worked (including the one to this blog). Meanwhile, I still have not quite figured out what, if any, "necessary changes" I need to make. I wish you guys would communicate with greater clarity!
Dumb, Stupid, Invasive and Off target! So my daugher uses my PC and surfs MySpace, Nordstroms and some teenager sites. Then, I get on my PC and start surfing and I get Interest based ads for makeup, girl clothes and shoes, even though I am looking for real estate investments.
Amazon does this and it drives me nuts. e.g. I'll go to a Camping Gear website that has their ads on it and they show me ads for lingerie, skirts, blouses and books about Anne of Green Gables - and these are based on My Interests???
This is just more invasive Google garbage.
Many thanks for this information. I will try.
Hello adsense
Hello, based on the new adsense program with the cookie based public direction advertiser.
I would like to know what is the link for this specific changes on phrase on email sended to me;
"which will require you to review and make any necessary changes to your site's privacy policies"
Is it the same policies used for old adsense? can you pass me the oficil link?
Thanks.
This will have two results for me,
1) I will no longer display adsense ads on any of my sites as I refuse to be a party to this invasion of privacy. Time to check out MSN etc methinks....
2) I will no longer click on any Google adverts I see, regardless of how relevent they may appear to me.
It may just be time to say goodbye to Google who are clearly getting too big for their boots!
I think this is a great idea. I have one concern though. I run a message forum service, each forum has a subdomain on the same domain. Each forum has a different topic. Will I be able to specify in my adsense javascript what this particular forum's main topic is? Or will it be per domain? If it's per domain, this will really hurt services like mine.
Chris
A Simple solution to the cookie monster.
1. The Human target = opt in, use my cookie to feed me.
2. The Human target = opt out; No thanks I have had enough ad’s hide my cookies.
Problem solution = a new toolbar switch.
I'll probably be closing my adsense account. I refuse to subject my visitors to anything that compromises their privacy.
I may also consider blocking Google ads from showing in my browser.
What if the user is a pervert and clicks on bad ads, will I make money from an add I don't want to sponsor?
Morally, I don't want to support things not related to my website which happens to be education.
In reading this, some people don't seem to understand...
Google is already tracking this information. If you look at your browsing history, it will all be there. What's new is that Google is SELLING this information by packaging histories into auction-able "interests." Also, somebody from their legal department must have said they need to have everyone running adsense update their privacy policy to reflect this, thus the cryptic and poorly worded email we all received.
As I've said before, I don't like this, not one bit. My prediction is that the "Google is tracking" message will go mainstream and many, many people will react, badly.
People do not want their interests tracked and sold. People do often want their interests know, blogging wouldn't exist otherwise, but they want to be in control of the message, and they certainly don't want it sold. This is a bad move on Google's part. It's too bad as there are other ways Google could have done it where people would have jumped at the opportunity to be part of something, and I've designed a system that would make people want to seek out advertising, but it looks like Google went the evil-corporation route and sold everyone out.
This is the second time I've written that Google has made a bad move in the last while. The first was with their canceling of Google Notebook (an excellent service by the way). I'm really starting to think that there's been a coup at Google and the bean-counters have seized control. It's all looking pretty bad from my perspective... Google is acting like every other corporation out there, and that's not a good thing. There is no way I'd let Microsoft track me the way Google does; Google used to be special. Not so any more.
So, who's going to start the company that will replace Google? Loyalty is everything on the web and Google is throwing it away, basically for pennies on the dollar.
But, do you think that this will work properly ?
my guess, it wont.
there are two types of visitors,
1- webmasters & online traders : they are interested in every thing that will make them money.
their percentage don't exceed 10% of the internet users and the clear cookies always :)
2-regular users ( 90%) of the internet users.
mostly, those regular users don't have a fixed interest. they know that they can find everything on the world of the internet.
so their interests varies with time.
also, antivirus companies started a new feature in their new generation sofwares which will allow the user to delete his/her browsing history & cookies when he/she close the browser !!!
so the chance of this new program is weak, but it deserve a try.
I thought something was up when I was shown a banner ad for heirloom vegetable seeds while I was on a non gardening site. This type of specialization enables better targeting but would need to be balanced with growth marketing, as promoting to your core works to stoke business but doesn't increase the size of the core, per se.
I think an interest-based adsense and current keyword generated adsense hybrid would be better. Otherwise visitors would eventually just get served the same ads overand over.
Putting aside the privacy issues, what worries me most is what Steven A above and some others mentioned. If I spend a few hours online I tend to start looking for one thing and end up somewhere completely different as I go from one interest to another. During that time I would have been presented with a wide variety of ads relevant to whichever site I was on. If this is introduced are the same ads going to follow me from site to site. People are spending more and more time online, and this is going to get real boring real quick!
thanx for information
I'd like a way to OPT OUT of specific categories. I keep getting gynecological and adoption agency ads on my blog. I'm not interested in either topic and want my ads to point to the things I really do care about.
i think this is a great way to make a money for school amd college students peoples as an pocket money ....... so google u rocks
Sounds very promising.
I was confused at the beginning, now that I have reviewed it: it looks crystal clear.
Very Good Informations for me
i think it would be better if on publisher's adsense account there are some setting that can be adjusted by publisher how many (percentage) of the ads are displaying using this new interest based ads system and how many percent of the ads displaying using old keyword crawling system. So if i use for example, a skycraper 120x600 which will display 4 list of advertiser link, then on adsense setting i filled 50% for interest based system and 50% for keyword crawl system then the 2 ads will displayed using interest based system and 2 other ads will displayed using keyword crawl system
i wish that the interest based ads success. But i feel that it will have the same result as the google referal ads i mean it will fail even if i hope the success for it.
not a wise idea!
So it's spyware, right? With no opt-out provision? And you don't find out about it until you have already clicked on the page, and clicked around to find the privacy page? That's not good.
Somewhere, Google needs to let folks know how to set up their computers to circumvent this. That or kiss the "don't be evil" slogan good-bye.
i already disable these new Interest based Ads... and my adsense click start to improve...
Note: i simply dont woant to seee flower ads on linux/unix article.. just because i browse lot of flowers site...
1 cent per click, are you joking with me???
Please give us the option of keeping the ads targetted to our content *or* using the new system.
I like the ads coming up that show products and shops that I'd use. I don't like the idea of adsense using my site to collect information on my customers (if I wanted that I'd put amazon links on my blog!)
I'll remove the ads if not given an option.
sorry, i don't understand verry much...
we need to post something specialy on privacy policy, our website must have privacy policy page? opr what we need to make?
if i don't make something, what will happend?
sorry for this stupid question..
Just came here from google recommendation link on my email that told me about new adsense future.
Not impressed!
Long ago, I set Firefox to clear cookies every time I exit to avoid being tracked. (Any thing more drastic makes surfing nearly impossible). But even now, ad cookies pile up at an unbelievable rate. IT'S NOBODY'S BUSINESS where I surf!
I just hate spyware! In essence, this is spyware. I wonder which virus scanner will be the first to agree and blow Google cookies away on sight?
I'm sorry I find it impractical to produce ads this way ADs are webmaster approved not User Approved
Does this mean someone has been visiting a crapload of spyware/underground sites these are the ads produced, use that for porn or whatever not approved by the owner of the site.
This is no way to run ADs they should ALWAYs be owner handled for allowance.
If Google is not ready to tell me "legally" what to tell my international audience please hold off this feature.
You need to consult your legal team first, please do this for all of us.
We need worldwide input on this process and the features legal standing. Saying we need to post some sort of disclaimer on our site and that you have no idea what we should say is not going to hold water in any court.
As 100+ comments indicate this feature may have unintended consequences for all of us. Please guide us as to what we must say as well as what impact it will have and soon.
Your Adsense user community.
This is a good initiative! More and more users will have better experience since the ads they'll be seeing are exactly relevant to their interests! Good job!
I JUST HOPE THIS WILL WORK OUT FINE FOR US NEW PUBLISHERS.
THANKS FOR THIS NEW INNOVATION.
I've carefully read the pros and the cons of the issue under discussion here.
And quite honestly, after considering all arguments, i feel that the 'mighty' Google may be making a bad mistake afterall.
Anyways, am a relatively new adsense publisher n yet to enjoy the program well.
My greatest problem is where to get an example of the privacy policy changes Google wants us to make.
Please, can someone help!
please U Link Blog me
I originally signed up for it and now that I go into " my account" there is an option there where you do NOT have to participate in this program. It reads the following
Interest-based ads: Do not show ads based on user interest categories. Visitation information from my sites will not be used to help create interest categories.
Greate, that help us to make money realy fast.
And its very good for adwords becouse people who serach laptop cant see any other ads.
Greate work :)
I am new Adsense user, I used Adsense widget in one of my blogs, Ads shown are relevant but when i use same account and add Adsense widget to my other blog, it doesn't make any difference, Ads appeared are irrelevant, plz help me out in this regard.
when will they introduce something like infolinks. That seems more business viable.
This is a great idea! Hope it will increase the adsense earnings for publishers in the future.
totally useless initiative which make adsense earning become plummet ... too suck!
I am the owner/administrator of a domain resale/parking website which categorizes domains. i.e. finance/health/romance etc etc.
Prior to implementation of Google's change, Google Adsense ads were moderatley appropriate for the domain categeries (where google has crawled the web pages) i.e. finance ads show on finance domains etc.
I notice now a MAJOR FLAW which is disrupting logic and makes me want to give up on allowing the new logic of interest base advertising.
Just recently one of the domains on my website had a lot of interest due a major sporting event in India (cricket).
Since that time nearly ALL domain adsense advertising is CRICKET based (even if previously successfully placed with the right categorization by adsense). NOW finance pages have cricket ads plastered all over them.
NOW, forgive me if I am wrong, but IS THE GOOGLE LOGIC one which says ...oh the most vistors to the website have been about cricket, so let's stick cricket on every page even though these pages were categorized ok.
I will sign off by saying that the WHOLE CONCEPT of ASSUMING every page carries an identical category and putting ads on every page for that category just sucks and is flawed.
After all if a department store gets many hits for clothes, does Google show clothing ads for kitchen equipment?
Of course, by categorizing domains like I have done is too complex for Google to say ah this domain is in this category.. (even though keywords and descriptions spell it out clearly).
The whole concept of second guessing ad categories like Google adsense does just is open to error.
Surely common sense should prevail and a Google client that registers domains through webmaster tools, analytics, titles, descriptons and keywords for each individual domain should be able to say 'THIS CATEGORY IS FINANCE' (or whatever). PLEASE DO NOT KEEP GUESSING GOOGLE..
yes my monetization has also dropped significantly.
i don't understand i have tried so many times to get adsense account for my blogger but i am always kick ed out to the sand??
i do everything ok, own contents, proper address..
but i don't know what GOOOGLE has the problem with only me
I think its too late to understand that its not working with me too.
thanks for the information provided, I still have to learn about adsense
thanks for the information provided, I still have to learn about adsense
just last night i try to make a LOVE SPELL website ... and wake up with hotel ads ... i check the source code ( html ) not a single hotel word in there ..
it upsets me - i think ill be seeing more hotel offerings since i always make hotel websites .. more hotel ads everywhere i turn ..
the ADS is FOLLOWING me ? scary
prob it's following 'your visitors? ' since it think your visitors go to your site looking for hotels? ..
Interesting!
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interest-based ads will kill the flavour and feel of websites educational websites etc. like my website http://civilengineer.webinfolist.com. If somebody is interested in Adult ads , google will show them adult ads, so the website will become full of adult content due to those adult google ads.
You are so right that interest based ads will serve up totally inappropriate ads to the website serving the ads.
As in your case you are concerned with Adult ads appearing on your educational website.
Well, I have already tried using my Adsense account to uncheck the option to show interest based ads beause I am getting ads totally irrelevant ads on my categorized web pages at http://www.selme.com i.e. Cricket ads on Financial pages etc.. However, even though I have unchecked the option it has had no effect and 'interest based ads seem to be enforced even if you uncheck the option.
I re-state, as I have done in an earlier topic, that if anyone from Google is listening, surely a user could communicate a 'category' for a given webpage (especially if the user has an adsense/webmaster account), so no guesswork is needed. This hit-and-miss interest based advertising is no good. After all, as an end-user I might be interested in food one day and finance the next. So no food on finance pages please
I think this is a good initiative by google.Bloggers should have the choice of showing ads related to their content.
Any publisher that has highly targeted content on their website should OPT OUT of this immediately, if you have not already -- unless you want to just give your ad revenue away to countless other sites with generic, untargeted content. Google automatically opts you in, so you must actively opt out to be excluded from this program.
The rationale is very simple. If your site's content is focused on a lucrative product category (eg, car shopping), then you are already making the most possible money by showing contextual ads (in this case, car ads). For example, it is highly unlikely that on a car shopping website, a behaviorally targeted ad for an online dating service would deliver a higher eCPM for you than a decent car-related ad. The reason is that 1) CPM's for a targeted product category like cars are high as it is, and 2) even if that person is interested in online dating (meaning the behavioral targeting worked), they are on your site because this is the time they want to learn about cars, so they are far more likely to click on a car ad than anything else. Thus, you have very little, if anything, to gain by opting in.
On the flip side, by NOT opting out, you will have allowed Google to show car ads to every one of your site's visitors while they are on countless other sites -- most importantly, generic sites that otherwise have very low eCPM's, and would otherwise have no chance of competing for YOUR car ad dollars. This is great for them, but it is terrible for you, as it completely commoditizes your inventory -- thanks to you not opting out, advertisers can reach your readers ANYWHERE, not just on your site.
It is critical to understand that IF YOU DON'T WANT TO BE PART OF THIS PROGRAM, YOU MUST ACTIVELY OPT OUT OF IT. In other words, Google has taken the rather devious approach of automatically enrolling publishers in this program. You work very hard to attract a valuable, targeted audience with your content. Do not be fooled into giving this value away for nothing.
MM - your post is SO Correct and you put things in a much better way than I did earlier, when I tried to say Categorized web pages with ads were being disrupted by this program.
You go on to say 'It is critical to understand that IF YOU DON'T WANT TO BE PART OF THIS PROGRAM, YOU MUST ACTIVELY OPT OUT OF IT.'
I have opted out of the program by checking the box in adsense to opt out, but my main concern is that, because I was initially enrolled, how long it takes to do it.
A good post of yours MM
and how do you opt out?
Go into your Adsense account.. select 'My account' and then you should see an option 'Interest-based Ads Preference [edit]'
Using this option you can opt out, but my query was how long does it take?
i dont have an email after creating an account in monetize for adsence in my mail box not even as junk or spam plz tell me what i do know if any body knows thn plz reply me using my email address fatima.ibraheem@gmail.com
Hey,
Very useful piece of information indeed! Thanks for sharing and keep posting the good work.
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This is my two cents. Put the program in place, you will never know if it works until you try. Tweaking will come as the program is set into place
Laura
Thank you for this post, we are a online dating website blog network, which college students read our blog, so thanks and well post this article on our blog. college dating service
Still Confuse with the rule... :(
Hey, can you give more knowledge about how to reach right audiences by adsense more deeply? It will be nice to hear from you.
SEO Action
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