We enlisted the help of Nandu Ramani, Engineering Lead on Ad Manager, to talk about one of Ad Manager's features that helps publishers maximize the value of their ad impressions: AdSense price optimization.
What is the AdSense price optimization feature in Ad Manager?
Many publishers don't sell all of their ad inventory. In these situations, publishers might not serve any ads or might serve less valuable house ads, therefore losing potential earnings. The AdSense price optimization feature in Ad Manager provides an automated solution so publishers will always have an ad to serve in an undersold situation. We also wanted to make sure that when a publisher runs multiple ad networks they are always showing the most valuable ads. For certain individual impressions, AdSense can provide the highest paying ad. When that's the case, an AdSense ad shows. When that's not the case, an ad from the highest paying alternative network will be shown.
How does the price optimization feature work?
In order for AdSense to compete against other ad networks, a publisher must manually enter a CPM for each configured network. We use the CPM entered to determine in real time, on a per impression basis, whether or not an AdSense ad will pay a publisher more. If the AdSense eCPM is greater than the CPM value entered for competing networks, then an AdSense ad will be shown. Additionally, AdSense will never compete with a publisher's directly-sold inventory. To enable the price optimization feature, all a publisher has to do is check a box when setting up inventory.
As a publisher, how much will I earn using AdSense price optimization?
It's hard to predict; the best way to find out is to opt your ad slots into AdSense price optimization and see how AdSense performs for you. With AdSense price optimization, Google will always serve the highest paying AdSense ad available, and will never lower the price of the winning ad, or reduce your earnings from it.
When should I use the AdSense price optimization feature?
We suggest you opt all of your ad slots into AdSense price optimization. AdSense ads will only appear if they're able to pay you more than the alternatives, so there's no risk of losing revenue.
We also recommend that you opt your premium placements into placement targeting so AdWords advertisers may specifically choose to bid for space on your website.
Sounds good. How do I get started?
If you already have an Ad Manager account, go into the inventory tab in your account. For each ad slot where you want to enable AdSense price optimization, click on the name of the ad slot, check the 'Maximize revenue of unsold and remnant inventory with AdSense' checkbox, and click 'Save.'
If you don't already have an account, get started today at http://www.google.com/admanager. Then, when you're setting up your inventory, make sure to opt all of your ad slots into AdSense price optimization.
For more information about AdSense in Ad Manager, check out the following video.
15 comments:
Check the url for the "get startedtoday" link.
good article to optmize earnings thru ad manager....
in current economy crisis its really difficult to sell ad space on ur site
Hello
Iam not understand, its confusing.
There is simple way to maintenance or organize the ads ?
thnks
Interesting.. Nice writing :)
This feature was really awaited. Hoping things would improve for small to mid level publishers
thanks alots google and it manager trying to improve living standard of people.for any trying to grab more cash this year should grab all secret here
How can I get help with a problem with AdSense? The answer in in neither the forum, nor the help pages. Emails asking for help have prompted no response. Leaving a question in the forum has not elicited a helpful response.
The place I'm supposed to verify my EFT deposit will not accept input of any kind. What do I do?
thanks
I agree with Dave on google adsense communication problems. I am an adsense publisher and have been SEO optimizing my site with google ads for months and finally got my ads working -- then I get a notice today from google that says they are suspending my ads until I submit a PIN code for the money they owe me.
I have done as they ask to the letter and submitted the PIN code request three times, I have even changed the address to my residence, still nothing. Then google says you have three chances to request a new PIN code and if you still have not received it you are out of luck! What is that supposed to mean? Paypal can verify an account, every other advertiser can do it, Amazon does it, Ebay does it --what is the problem with google?
From my experience Google does a terrible job on this adsense communication problem. I have tried to email google adsense help and it is useless. There is no way to email google as everything is no_reply@google.com, even though the message they sent me suggested to reply back to google and someone will be able to help. So I did reply and guess what I got back -another no_repy@google.com!
And I was in the process of sending them money for an adsense campaign! I have heard from other publishers and this is a common google problem. For a company of their size this is uncalled for. If anyone can help my email is ben@realtyrto.com
google team have no justice.
This doesn't solve my biggest problem with AdSense though: That the ads are about crap so my visitors have stopped looking at the ads altogether. The problem is that the quality/relevance of the ads is only measured with how many clicks on them there are. So normally one clicks thinking "What is this crap? Oh, that kind of crap.". So if there could be a top-frame (like on Google's image-search) after one clicking on an ad that asked "Did this link go to an interesting place?" we could get rid of the ads that are advertising crap.
google,
this is the first product i have used from you that has totally wasted my time. the google ad manager is no good if it cannot deliver ads when i want. having me wait for ads to go from approved to delivering never works. it is unpredictable and seems never to work when i want. i am going back to open ads.
sorry but i have lost faith with this product
Flex web development
this is the first product i have used from you that has totally wasted my time. the google ad manager is no good if it cannot deliver ads when i want. having me wait for ads to go from approved to delivering never works. it is unpredictable and seems never to work when i want. i am going back to open ads.
sorry but i have lost faith with this product
Admanager is just a waste of time and nothing else.
I am finding all adsense confusing.
Normally with anything I.T., I have a policy of learn through trial and error but with all the jargon, cluttered pages and over complicated information on top of the terms and conditions I am wary of doing something for fear of breaking some rule and having my account suspended.
Getting into my account felt like an achievement in itself, I couldn't do it at first.
Just reading some of the posts on admanager, I daren't even go there.
I believe a complete overhaul is called for. Simplify everything and make it more user friendly in the process PLEASE.
Newbies only hope of getting through this minefield is to strike lucky and get step by step advice from someone who knows what they are doing. I'm currently faced with the alternative: read and read and read which ordinarily wouldn't be a problem for an experienced academic but...I just want to be getting on with adsense!
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