Ad Targeting
I wanted to help clarify first how advertisers are able to target your sites. As you know, ads that appear on AdSense sites are provided by advertisers participating in the AdWords program. To help publishers earn revenue, advertisers are able to target ads not only based on the content of a site, but also based on the audience of the site. When we first started AdSense in 2003, we only offered contextually-targeted ads; advertisers bid on keywords, and our system matched those keywords to the content of publishers' pages. As we developed the product, we expanded these targeting capabilities. For instance, placement targeting allows advertisers to select specific topics, sites, and pages on which they want their ads to run. In the U.S., our placement targeting tool also allows advertisers to find sites serving a specific audience, such as "Males ages 18-24."
To help new and existing publishers better understand our targeting options, our support teams will be reviewing and expanding the material available on our Help Center and homepage to make sure it better communicates our offerings. In addition, we'll be exploring different methods of explaining this information, such as through webinars and videos, and demonstrating how publishers can optimize their sites to take advantage of these targeting options.
Advertising Policies
We also received questions about why political ads are able to run on Google and AdSense sites. The Google advertising program is managed by a set of editorial policies that we have developed based on various factors, including user and customer experience. While Google or its executives and employees may express opinions about specific political issues and candidates, Google's advertising system does not favor one political position over another. Our network provides advertisers with a way to reach their audience, whether they are companies selling products or political campaigns promoting candidates or issues. Just as Google's advertising system does not favor one car manufacturer's ads over a competitor's in our auction, we also allow ads regardless of the particular political position they represent.
Publisher Ad Control
As we've expanded to new forms of advertiser targeting, we've also added controls for the ads that can appear on your sites. Our automated targeting technology will never understand your users as well as you, so it's important that you have the ability to control their ad experience. For example, we mentioned earlier this week that tools such as the Competitive Ad Filter and Ad Review Center are designed for you to prevent specific ads from appearing on your pages.
We've heard your feedback about how quickly filters take effect and the ability to block specific categories of ads, and we're working hard to improve our current controls and provide more powerful ones in the near future. Over the next couple weeks, we plan to improve the speed of your filters, and we're working towards filters in the future that will take effect in less than an hour. We'll also continue improving the Ad Review Center, giving you ways to block entire categories of ads in addition to individual ads. We are also working on ways for you to establish guidelines for the type of ads that will be acceptable to your users, so you can "set it and forget it," while feeling comfortable that users will have a good ad experience.
One of our goals with AdSense is to help you easily generate revenue for your site without much work, so that you have more time to focus on developing great content. Many of our best ideas, like the Ad Review Center, are inspired by your feedback and suggestions. Please keep letting us know how we can make AdSense a better product.
28 comments:
Yes, I did see this type of ads but could not to block them in my ad review center as no ads for filtering, any tips
Generally these kind of advertisement gives you more money when users click on it.
Also we publishers are getting money from the advertisers who use adWords. Let there be lots of advertisements, so we can earn more money. If you are not interested to see any particular advertisement, do block it using the blocking mechanism provided by the google.
When I see some religious advertisement on my sites, I just simply blocked it, thats all.
N.B. I love AdSense as it is
So in other words, instead of admitting that you guys royally screwed up, you're going to keep skirting around the issue and essentially lay the responsibility of this on us publishers.
Sorry but I ain't buying it. This was a dirty scumbag move that has offended far more people then will take the time to post comments here and let you know. I've already said it in the various complaints I've sent in to you guys about this, but I will say it again: SHAME ON YOU!
Instead of giving us a song and dance about how to block ads, this would be the time to make an apology and admit that you messed up instead of give us some story about placement targeting and ad control. Seriously, can't you see how gross and hypocritical this makes your company look... donating to protect gay rights with one hand then pocketing money from the same people who are attempting to take away those rights with the other?
Who knows how much damage these ads caused? After all, this unconstitutional amendment has now been passed and your company sits squarly in the position of being partially now to blame for it. Thanks Adsense. Thanks Google. I wonder how your gay and lesbian employees feel about this? Does lecturing them about contextually-targeted ads help to soothe the fact that they are now 2nd class citizens thanks to the passing of Prop 8? No matter, this proposition will not stand, and eventually common sense and decency will win over hatred and bigotry. The damage you have done to your reputation won't so easily be repaired.
Like others, I am already making arrangements to make my ad revenue elsewhere. I won't risk losing my job over this because my horrified clients don't want hate ads plastered all over their websites whenever Google stands to make a few million dollars from a rich cult of religious bigots.
lame. a long response with nothing at all.
trying to claim that google and google adsense are different and unrelated is idiotic. the company cant have one view while the company has a different view.
people simply don't want controversial ads on their sites!
either find another way to make money or stop skirting around the issue!
filter isnt enough, I need to block it before it ever goes on my site!
I've removed adsense and went to linkshare.
I imagine 20 Google employees sitting around a conference table and discussing ways to skirt the issue.
I for one would have accepted a form letter apology, understanding it's impossible for Google to create thousands of individual responses. I would have accepted, "We royally screwed up and ask your forgiveness. The ad slipped through the cracks but we're changing things to make sure you guys have the ability to double check our work."
Any revenue from the prop 8 ads should be donated to some sort of HUMAN rights campaign.
I like the news about the upcoming abilities to block certain categories that have nothing to do with my web site. I can't wait. I've been wanting this ability for years.
I'm not sure if the damage to my human rights reputation can even come close to being repaired, but I would have felt a little better if I could have seen something resembling an apology from Goolgle instead of restating their policy rhetoric.
Plastering Yes on Prop 8 ads throughout our websites with no way of removing them pretty much negates the "We Will Do No Harm" motto. An ad filter that takes 12 hours to implement also needs a different name!
"Foodeater" said it better than I could. Google seriously f**ked up, and now they're giving us a long-winded, side-stepping, "explanation" that does nothing to address the problem.
Google, this is what we want and deserve: An outright apology from you to your customers for the blatant use of YES ON PROP 8 ads. Nothing less will appease us.
You should know that there is already talk of a class action lawsuit against you on this, and I for one would be eager to jump on board. How much money did you make, profiting from posting these PROP 8 ads everywhere?
Trust me, you can not hide this issue behind a mask of convoluted "solutions" (i.e.: blaming your customers for apparently not filtering YOUR ads properly).
I want, need, and DEMAND a personal apology.
Might I suggest that those who have found such offense in google for their capitalistic ambitions, to realize that the company is in business just we are to make a buck. In business, sometimes you have to take the good with the bad. In the bigger picture, you could take this appearant blunder and use it in a positive way, like offering your own advertising alliances with your own group of websites, or be creative in targeted mailing campaigns and referral incentive campaigns. BUT DON'T fault a company that has brought so much wealth to the Internet for just doing what they do. If people don't like the advertisements that end up on their sites with google, help them find a better traffic and revenue generation process. Use your imagination. There are thousands of google minded entrepreneurs out here. It is going to be bad enough for us in business that we are going to see the largest redistribution of wealth in history (even over that of Marxism and Communism) over the next few years, and unless you have lived long enough to have seen policies like what have just been endorced by voters, you cannot even begin to understand that google is not the cause for your problems either now or what is coming in the next 3 to 7 years.
...and on the lighter side of things, just because my fingers and brain don't fully cooperate in the morning when i am trying to post a coherrent comment does not mean that you can't somehow decypher what I have just attempted to say - may all of you complainers be as profound as I think I am some day.... cheers!
The passage of Prop h8 is a tragedy, but it doesn't give us license to make unreasonable demands.
Prop h8 was not Google's fault. In fact, Google was one of the few big corporations to come out strongly and publicly against it.
Google is a business. AdSense users share in the profits from it. Quite simply, if you want to control what ads are run on your site, you have the lion's share of the responsibility to monitor and control that using the tools Google has provided.
Lashing out with righteous fury at everyone you consider to be insufficiently zealous in support of your cause is a great way to alienate your allies and ultimately lose.
Why dose my money stop flowing when my numbers increase ?
it dosn`t make sense
In the eight years I have been running my website I have NEVER received a complaint about an ad or any of our content, and now I have a strong letter in my hand. I would have expected that on first notice of the prop 8 ads they would have been flagged by Google staff just as a porn ad would be. I'm not happy about it, and I agree with all of the other posters who suggest that Google make an apology and a donation.
If you guys are seriously against prop 8 you'd take every dollar, and I mean every single dollar you earned from them and donate it to repeal this homophobic attempt at denying a group of human beings their basic civil rights. So much for "don't be evil" huh?
I have a feeling that all the apologist in this thread would be keeping their mouths shut and not defending this as just another matter of simple capitalism if it was a law repealing the rights of blacks, or Latinos, or Jews, or the Japanese... or any other group other than gays.
Hate is hate regardless of how you spell it and no matter how much money anyone stands to make off of it. The fact that Google/Adsense allowed this to happen is despicable, period. The fact that they are skirting the issue and not addressing it directly is even worse.
We give Google the power to directly put ads on our websites. It saves us time and effort while bringing in good money.
This trust can easily be damaged if controversial ads are placed.
This is what happened with the prop8 ads. People now have the feeling that their trust is misused because ads have appeared that are very controversial.
The minimum Google should do is make some kind of "controversial" filter with which you say that you do not want any political, religious or controversial ads, at forehand.
I am from Europe ans also use adsense. I would like business and commercial ads. Ads that fit my websites.
Anyhow, at the moment I see contrversial ads popping up, as a business man, I have no other choice than to disable adsense and start looking to all ads individually. Since I have notime for tha I must look for another provider of may ads.
This discussion is about Google making money and gaing the trust from publishers. Keep the trust high or Google will probably loose publishers.
no any political posting in my blog, but i don"t know why Google adsense disappear.
Google needs to apologize and quit fooling around with excuses. The Poetry Answering Service collective demands Google start a massive ad campaign for gay marriage. They should act fast, too. We at PAS agree with the above comment: how ironic that Google tells us not to be evil...
I am a liberal Democrat with a politically slanted site (TimothyHorrigan.com) but I did get a whole bunch of McCain ads.
I figured he won the auction for the space, it's his. I did feel moved to add a disclaimer to some pages explaining how the ads came to be there in the first place.
Not many people clicked on them, but I got a fraction of a cent just for displaying some of the placements.
If you pay me for it I will display ads for kim Jong il or Adolf Hitler . If the money is actually real this time I will take it from anyone. Just show me the money this time.
See you in court William!!!
Whatever else is done, I would certainly appreciate more accurate matching of ads to my own ideals. It seems that most of the ads that show up on my moderately religiously-oriented blog are from right-wing groups I am diametrically opposed to, simply because I occasionally use words like "God" and "Bible" in my text.
I'm fairly certain this is how I, too, was targeted by "Yes on Prop 8" ads. I already know about blocking, so moved to do so immediately, but especially given the delay before such ads are actually pulled, the damage was already done.
YOur a real bright one arn't you B-W wouldnt it give you a great sense of satisfaction having groups that you hate have to dip into their pocket to pay you for a opposite opinion?
Yup a real brain surgeon you are.
If advertisers can target demographic groups regardless of the actual content of the website being viewed, that means my site may be showing ads that I never see. Which means that won't be able to filter them out, even after the fact, because I won't know they are being shown. This is unacceptable. I signed up for AdSense because I was promised ads that would be suitable for my site, not for some advertiser's idea of what they want to show men age 18-25 or women age 35-50. That kind of generic advertising is often extremely inappropriate for many sites.
i had problem with adsense. google not approve adsense content with reason not content for indonesian language. and now my blog with english language, how to re submitt and request adsense content for my blog?
tks
I just want to block one word "Togo" - I have the two words "to" and "go" in my url and in most of the blog posts. The Google ads that come up mostly have to do with the country Togo and they do me no good.
I have a problem, there is a way of understanding how to use competitive ad filter.thanks
I have ads coming up that are against the constitutional defining of marriage as that between a man and a woman and have pictures of two men together. I expect those to be taken off as they are offensive to my audience.
Thank you!
Just say no to Google Adsense -- this is bull.
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