Now serving overlay ads in embedded YouTube partner videos

Today, to help its video content partners earn more money, YouTube will begin running overlay ads in YouTube partner videos embedded on other websites. To date, YouTube has only run ads against partner videos on YouTube itself, and with people viewing millions of embedded YouTube videos every day, this meant that partners were not generating revenue from their views outside YouTube.com. But now, YouTube partners will be able to capitalize on their popularity across the internet and generate revenue from their content no matter where their video lives.

Although this may sound similar to AdSense video units, this YouTube change is separate from AdSense, and we'd like to discuss the differences between the two offerings.

Let's start with a refresher on AdSense video units, which are available within AdSense accounts in specific languages and regions. Video units help you enrich your website with fresh, dynamic content from our YouTube partners. Each video unit is accompanied by a banner ad and a overlay ad targeted towards the video and the site's content, and is customizable so you can choose categories of video to target to your site. The ad revenue is divided between the AdSense publisher, YouTube, and the YouTube partner providing the video content.

But AdSense video units aren't the only way our YouTube partners can distribute their content -- just as with other YouTube videos, it's possible for anyone with a website to embed partner videos on their sites. Now, following today's announcement, thousands of videos produced by YouTube partners will begin displaying overlay ads when embedded on other websites. (YouTube will gradually roll out these ads to additional YouTube partner videos in the coming weeks.) This feature is external to AdSense, and so no configuration within an AdSense account is needed. Revenue from these ads will be divided between YouTube and the YouTube partner providing the video content.

By helping YouTube partners generate additional revenue no matter where their videos are played, we hope to encourage further content creation among our most popular and prolific video creators. If you create your own video content and are interested in becoming a YouTube partner, submit an application today.

Thursday, November 13, 2008 at 10:00:00 AM

12 comments:

qatarguest said...

So do websites displaying the You Tube movies get any share of the revenue?

Wonderluder said...

If google had their way and usually do no one would get a split of the revenue.

Agn! Sharman said...

I felt very bad that my country is not listed when I tried to apply as a partner

I have very little video uploaded into youtube, but is attracting a good number of visitors

Will India users be allowed any anytime the future to take advantage of this new feature?

-Agni Sharman
Chennai, India
www.simplymalayalees.com

Angelina said...

can i see the example?

Gennaro said...

I do not want other advertising on my website at least that advertising is shared.
it's not good, bad decision, youtube change politic!!!

qatarguest said...

I guess there is a trade off - you get free, albeit duplicate, content while the creator of the movie gets some revenue from it. Then if there is revenue from the movies this will motivate the movie makers to create more and better content. Expect to see your traffic go down, though, as more people watch movies than go to traditional web pages. Or invest in some equipment and learn to make great movies!

Sam said...

From what I understood - you will be getting a share of the revenue. Isn't that true?

youraj999 said...

hello
me akash jadhav from india nasik
can i get this youtube video to mine blog and whats revenue for earning pre view of video ...

Mywebsearches said...

What about us? If I have a website with embedded videos, do I get any money from the videos ads?

Are you planning to share the revenues between Youtube + Video Creators + website owners that display the videos?

Thanks for the reply!!!.

xa said...

I think its a mistake not to offer websites that are embedding the video a share of the revenue. In all other business models distributors are acknowledged as offering value and compensated for it. If its not cost effective to do this with smaller sites, there should be provisions made for higher traffic sites. Am I missing something? I'll definitely be looking for alternatives.

Staff said...

Please Please Please give us iPhone-optimized ads for 2009 like Admob offers. Why haven't we gotten the proper sized ads for the iPhone sites and apps we create yet? The width for them is 320 pixels and I can't see that being that hard to implement.

info said...

Thanks for this, it rules!

I love you guys at Google.
You make the world a happy place.
Don't be Evil is a slogan you truly bring to life in everything you do.
Google should be the blueprint for any company that cares about it's future and customizers.

Thanks.

Boudewijn