Creating ad placements allows them to show up in AdWords, so that advertisers who create placement-targeted campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:
First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important.
On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.
Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in all ad units, as many of these advertisers only target with image ads into feeds.
Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at all placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.
18 comments:
Very nice tips for maximizing revenue of my blog. Thanks.
What would really help increase placement targeted campaigns for our web site would be if there was a seamless way of referring our own visitors / potential advertisers to place campaigns via AdWords.
At the moment, we have had to produce a long winded description of the process they would need to go to to create such a campaign so their ads would appear on our site.
If there was a personalised link that took the visitor through a customised wizard designed specifically to target our site, I would seriously consider referring people to AdWords in place of selling inventory to them directly.
I think that after introducing the new feature targeting for position, our adsense revenues are decreased...
How can we contact the Adsense team to get an answer to question about the TOS
I run a proxy site and would like to know if it is in fact a violation of the TOS to install Adsense ads on the proxified page. I have seen scattered results for this but nothing definitive from the Adsense team
@Preloved: You can sell your inventory to your advertisers using google ad manager. You don't have to ask your advertisers to signup on adwords and place ads on your website.
Just get paid and put GAM ads on your website.
Once again, great tips.
thanx for ur tips
Can google block my I.P. address for adsense clicks? So that there will be no invalid clicks?
Thanks. I would be very happy if put a feature like this.
Good info! One site I've found to generate income online is at http://www.flixya.com. you get paid to share videos, photos and blogs. Free money?
OK, never knew those channels werent just for my pleasure. I thought they were for reports and stuff. I started using them right away. Hope to see some positive effect.
ok.this type of sites for very useful for citizens to learn more and more
I don't know, untill now my earning not so good..
anybody experiencing any decrease of revenues x click?
Good tips! Thks
Is there any way to know if people have chosen to advertise with you?
thank you so much for nice information.
At the same time, I have got some problem with adsense for content.
I have tried to get adsense in Flixya account but whenever I tried it shows as "your adsense for content should be active". when I checked in adsense account, adsense for content was inactive. So what shall I do to get adsense in Flixya?
Thanking you in advance for your help.
hy. I have a little problem, recently i reach almost 11 $ and I want to chose as my payment method via Western Union, (i am from Romania,Europe) and the problem is when I enter on my account, at cont, and click to edit my payment methods it say's that when i will reached 10$ i will could change,but i have already 11$ , and this is about 2 weeks i guess. What can i do? could someone answer to me at ninevisions@gmail.com?
will any one advise me the best language or best content to wirte in description
will this Description got a part in maximising revunue
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