It's all Hallow's Eve! Tonight the streets will be teeming with ghosts, fairies, and superheroes (along with a few presidential candidate look-alikes, we imagine).

To get you in the Halloween spirit, consider these ways to celebrate with AdSense:

- wear a witch's hat while viewing your AdSense reports
- perform some optimization magic on your ad units
- change your ad unit color palette to orange and black*
- create an ad placement that highlights your spookiest (or, okay, most prominent) ad units to advertisers
- eat candy corn, then use your AdSense payments to cover the dental work

Over here at the Mountain View campus, we're keeping it festive, too.


Happy Halloween from the AdSense Team!

*This color scheme, while eerie and appropriate today, may not be very effective the other 364 days of the year.

Posted by Julie Beckmann on behalf of the AdSense Team