In the coming months, we'll be rolling out some new foundational features in AdWords for the content network. These features are intended to enhance your earning potential and the effectiveness of ads we serve to users on your sites. Some of the benefits of these features include:
- Frequency capping, which prevents users from repeatedly seeing the same ads on your pages.
- Improved attribution, to help advertisers identify the best performing sites in the network based on post-impression activity.
- Improved ads quality, as we're able to improve ad performance within the Google content network.
You can read about these in more detail on our
official Google blog. To enable these features, we'll be implementing a DoubleClick ad serving cookie on the content network. We now have a
program policy that covers data usage related to the launch of these new features.
We're excited about these upcoming features that will improve the experience for users and protect privacy while creating more value for our publishers and advertisers.
Posted by Wei Yang - AdSense Publisher Support
7 comments:
What is AdWord stuff doing in an AdSense blog? I could care less...
Also, why did it popup a non-resizeable FF window, making me resort to crappy IE?
This is good to know,thanks
How to made my Adsense active? Confuse...
Tell us when and which new languages google is planing to take into adsense network?
Why my google Adsense not work?
For me interesting thing is Frequency capping. I have two 300x250 ads on my site and it looks nasty when both show the same graphic ad.
adsense is unmatchable
the great google
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