Five steps to optimising your AdSense performance
Tuesday, June 24, 2008 | 10:15:00 AM
Labels: Optimization
"I want to improve my AdSense performance, but I don't know how to get started!"
We hear you. The myriad of optimisation tools and options AdSense offers can be a bit overwhelming. Colors, placements, channels, ad sizes -- there are more options to choose from than you can poke a mouse cursor at! Ideally, we wish you could just click a button and have a fully optimised webpage published to the Internet. But until that magical day comes, we have a solution for you.
The Australian AdSense team has put together a short video that takes the confusion out of optimising. The video goes through a step by step guide to optimising AdSense performance - from analysing your page type, to choosing the right ad sizes and colors, and tracking your results. We also cover our most popular tips to increase eCPM, without adversely affecting your community's experience on your page.
So if it's been a while since you've refreshed your AdSense ad units, or if you're confused on how to use channels to optimise, invest ten minutes into the video. It's the closest thing you'll get to that magic button.
To watch more videos, you can also visit our official AdSense YouTube Channel:
29 comments :
smk said...
Great tips. So many factors to consider with Adsense content and this really helps weed through the options.
June 24, 2008 1:17 PM
push.cx said...
It'd be really nice if Google Analytics could track AdSense clicks -- then we could use the Website Optimizer to do the split testing you recommend quickly and professionally instead of ad hoc by hand as the video suggests.
June 24, 2008 4:37 PM
YieldBuild said...
Great advice. You can avoid all the work involved by using a service like YieldBuild. It does all the format and layout optimization without the testing and guesswork.
June 24, 2008 6:32 PM
chandan kumar said...
How can I improve adsense. please give me answer in hindi.
June 24, 2008 8:56 PM
greggdb said...
My site is called "Sawdust In My Shoes." It is the name of a musical. I've got sawdust in my shoes is a circus saying that means something like, I've got the circus in my blood. Virtually all of the ads on every page on the site are about shoes, and that doesn't fit what the site is about at all. Nobody who visits to see a musical about a circus is going to care about shoe ads. Is there a way to filter out particular words, like "shoes" in the Google web crawler that decides the ad content?
June 24, 2008 10:12 PM
Coaster said...
Thanks for this. It would be nice if you could find out what individual ad a reader clicked on rather than just whole ad units
June 25, 2008 1:34 AM
Teddi14 said...
Thanks for the video. It was extremely helpful. I will recommend anyone I know who has adsense to view it.
June 25, 2008 7:48 PM
part time online jobs said...
i have changed my colour of adsense as per your great tips.
June 26, 2008 4:24 AM
The Paris Apartment said...
In all the videos etc I just can't seem to find out where to add my key words for directing my ads! And I still am having trouble with the whole channel concept. I wish some of these videos went deeper instead of just skimming the surface and telling us to go to forums for questions.
June 27, 2008 7:04 AM
Dave said...
Very good and informative video. I have a question - The website of mine that attracts the most impressions is my forum. At the moment I only have a leaderboard at the top of the page. CTR is only about 0.25%. Would I be better displaying my leaderboard after the last post in a thread?
June 27, 2008 7:28 AM
Jeff - buzzmyblog.com said...
June 27, 2008 10:53 AM
Jeff - buzzmyblog.com said...
Do Image Ads pay more than text ads? Its seems to me that they should. If I have a single image (or video for that matter) take up 336 x 280 pixels on my page - that is a lot of real estate. With text ads multiple ads are displayed so there are more chances to earn. With image ads, a single ad takes up the entire space, so I would image that it would pay more. Is this the case?
June 27, 2008 10:55 AM
Gemini said...
These are nice tips. I have just heard about some of these but never really practiced them. Now that I have learnt how important these can be, I am going to practice them more seriously. Thanks buddy for sharing this.
June 28, 2008 6:38 AM
Knittingand said...
Thanks for the tips. I implemented them on the most popular section of my website at my ctr went from 1.8% average to 2.5% and seems to have stayed at 2.5%
I'll be making the changes to the rest of my site soon.
June 28, 2008 4:43 PM
Mondodes said...
I wonder which idiuot wrote a program that would link Australian ads with Australian originated blogs that have an international audience. My income has dropped 50% since I have, without any reference to me, been flooded with Australian ads.
And of course, theres basically no-one I can complain to.
Good on you Google - with all your talk of optimisation, I suggest you should also perhaps start a de-optimisation page.
June 29, 2008 6:34 AM
Knittingand said...
Mondodes: My website is Australian and I don't have that problem. It shows Aussie ads for me sometimes but not all my viewers. I found that a radical decrease in my revenue was caused by ebay ads since the crafting community has lost faith in ebay recently. I put ebay into the competitive ad filter and problem solved. Then I used the optimisation tips and my ctr went even higher and seems to be holding well.
June 29, 2008 6:39 PM
Zarko said...
Just curious - is this a link baiting title from google? :-)
Great and useful info btw. We are going to post a link on our blog.
June 30, 2008 2:45 PM
I m blogger said...
hi
I m looking for adsense blogs and tips i m making kind of wikipedia for adsense for blogalligator any help
July 01, 2008 1:12 AM
Random Terrain said...
I watched it and it didn't seem to say anything we already didn't know. The main thing that would help me is knowing exactly what ads people are clicking on so I can block ads they never click on, then I won't waste their time with ads they are not interested in.
If I block ads that I think they may not be interested in, I could be wrong and that will make my wallet cry. I hate being in the dark. That's my only complaint when it comes to AdSense.
July 01, 2008 2:43 PM
sharmila said...
its not as nice n easy task, i felt lots of problem, there are not many articles and their payment is not in time.
July 28, 2008 10:50 PM
Sher said...
New to all this but trying it. How do I get clicks and earn money? I don't seem to get clicks. I know there is advertising on there. Any help?
How do I advertise my blog?
Sooo many questions, too few answers. For the not so savvy internet marketing there should be an onsite direct robot right on top of your screen, watching what you are doing, to tell you when you are building a page and advertising the wrong way or right way...nice Idea...Is anyone working on this yet?
August 24, 2008 12:42 PM
vinod kumar said...
Good video for teaching of optimisation of adsense in simple english .
Thanks for publishing
I want to ask one question
If I do not show adsense ad in my main page and I change my main page into hyperlinks and after opening of hyperlink can adsense show very relative ads to my written articles , because I think people want more about to my written article so they go to next link . I think Amit aggarwal from http://labnolblogspot.com is using this way of optimising his adsense . Suggest me
December 03, 2008 12:17 PM
ponvendhan said...
my application was rejected for the reason of 'page type'. but i cant understand this reason. how can i solve this problem. please help me! thanks
December 31, 2008 7:04 AM
Indonesia Segala said...
Can Anyone help me?
I just receive PIN from Google and i entered the PIN corectly.
Now, I have problem. Adsense that i created do not show up on my blog at all..
but adsense that i created from blogger still showing up perfectly..
Please advise, what should i do..? :(
January 23, 2009 5:30 AM
LobKing said...
Good video but im not with your explanation about keep the first ad unit on a most clicked ads area,
because the visitor will click on the advertisment because he like to visit the advertisment link related
to what he read on ads title, but move the same advertisment to next ads block will do the same and the visitor
will click on the same ads if he like to visit the advertiser website.
Also move leader from the top page to footer place will shift the leader ads before transfer to the secound ads (square) block, also will shift
the square ads to leader (down page advertisment after move from the top page to down), so maybe the visitor like to click
on the ads shifted to the downpage leader ads, so if the page required to scroll to see the ads maybe the visitor will not see the ads and
close the page because the relevant ads not shown on square area 'above the fold'
Thanks adsense support team
May 18, 2009 2:42 AM
denysmaco0l said...
hi, my name is deny..
i want ask to you??ihave problem about my site. I have send it to google adsense, but nut approved.
because page type. please tell me about it....
August 10, 2009 1:28 AM
Rekha's Page said...
hi,
Thanks for the tips you have given about the adsense. I'm having good visitors for my blog but still the page CTR CPM is low. What is the problem behind that. If can, help in this problem.
November 26, 2009 1:56 AM
Recruitment said...
The info was relevent and really but really these are the main tips used for optimisation. Don't be fooled by any others.
November 21, 2010 8:43 PM
Legit Online Jobs Revealed said...
This video is very difficult to watch. Sounds helpful, but it's way out of sync and hard to watch and listen at the same time.
April 14, 2011 2:43 PM
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