Making the Google content network more accessible to large brand advertisers also benefits AdSense publishers and end users. Third-party ad serving will introduce a greater variety of advertising into the Google content network, increase the inventory of quality display ads competing to show on AdSense publisher sites, and offer more engaging ads for end users. In the long run, we believe the increased inventory and ad competition will result in increased revenue for many AdSense publishers.
Rest assured that ad quality on the content network will remain one of our highest priorities. Only advertisers with whom we have proven relationships and who've clearly demonstrated commitments to our quality standards may participate in this program. And our policies governing ad content and formatting are unchanged.
How to control third-party ads shown on your site
The same ad management features for Google ads also apply to third-party ads. You can use the Ad Review Center to filter specific placement-targeted ads from appearing on your site. To block contextually-targeted ads from a given advertiser, you can use the Competitive Ad Filter. (The Ad Review Center currently only shows placement-targeted ads, not contextually-targeted ads.)
Optimizing your site to allow third-party ads
To allow third-party ads on your site:
- Opt into image ads - Currently, third-party ads are only available in image or Flash, so they won't appear in text-only ad units.
- Enable advertisers to target your AdSense channels - Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.
- Opt into placement targeting - Placement targeting will allow advertisers to target their ads specifically to your site.
Want to learn more about third-party ads? Visit our FAQ.
Post has been updated for accuracy.
84 comments:
Thats the good news. I dont know if this is the reason that ads disappear on many sites in last 5 days.
Good News and goodluck, but what is the Cost for third party ads? per click or per-thousand-impressions? and how we know or track the revenue for third party ads? there is any channel for third party ads displayed on the reports?
hope to add more clarifications on adsense help section + best ad format for third party ads.
nice work
hope there's more accountablity with this than with the regular AdSense which has taken a total slide downhill in the last six weeks with lost revenues and disappearing ads...and Adsense doesn't seem to want to address the issue. It's not an isolated issue as many people are complaining
NOT encouraging for someone like me who's considering using AdSense. It's starting to sound like a waste of time.
Good News, Nice Work, Thanks!
Wondering if the 3-party ads will have any effect on earnings and click through rates? Has Google Adsense done any testing?
I've been running Google ads on my site for over three months. Six ads total, nearly 20K impressions and I've made a little over $3.00.
I've already decided to dump your ads at the end of this month, so this new is irrelevant to me.
Thanks for nothing.
Adsense is quick to pat itself on the back but never responds to requests for help.
I would quit but nobody at adsense is responding to my request to quit.
That is in part why I am dumping adsense like a bad habit.
Watch this comment will be deleted because complaints are considered "off-topic"
Switch to Adify they pay better and listen to you
Maybe it is a good idea to create a separate turn off third party links option instead of combining it to allow image ads option, don't you think?
I am not sure if I understand how that is going to be displayed. Yes, I am feeling kinda thick every since I got up but thanks for the update and hopefully, you'll provide us with some more exciting adsense features :)
Thanks again,
z
Is it already available in all countries? I didn't see anything new on my site.
So has anyone taken these yet?
Anyone have numbers on picture adds vs text? I have picked text simply because it stands out less... but I also have concerns about the returns on impressions.
This is really great. Nice work. Thank you google.
Interesting, very interesting...
What is a third-party ad? Aren't all ads from AdSense "third-party?"
Good News, Good Work, Good Opportunity Let's Work Guys
I don't understand what ads you are talking about you mean advertisers sign up from my website directly please tell this in detail.
good for those who blog in english btw.. at least for the moment..
Good News, i love it.
It really is a waste of time. I've had adsence for some months now and you earn peanuts.
Revenuewise, what can publishers realistically expect from this latest "third party ads integration" move?
Thanks for insight!
I was waiting for something like this.
What exactly is "third-party ads"?
Can one opt out if the ads do not perform?
More information please...
Has anybody used this service? Pros & Cons? Any other benefits or issues?
It is great news! However, I suggest that Google raise and improve AdSense earnings a little and modify the small details in the monetizing models. Some people are about to quit!
This will be interesting...
Read this:
http://www.clickz.com/showPage.html?page=3629564
The 3rd party ads they are talking about are from ad serving technologies (ie DoubleClick, ValueClick, etc) and not from adsense.
I think as a publisher this should increase more revenue because now you have advertisers who never would purchase adsense (because of its limited tracking), will now not hesitate. A good move.
I hope this increase the earnings for the publishers. Nice work.
This is a great opportinity Google Adsence offers to publishers and vendors to present valuable offers to readers and increase their revenue.
At the start, there will be pitfalls and opportunities. Those who can take the opportunities will win big. So, it's time to unclock the unknown door!
thanks for the information
Great News!!
I, for one, am glad to see it.
wow, interesting
finally, i know the problem when my adsense doesn't work in my language. i hope this issue will be solve..
Hope its work good ? will any one tell me please that text based ads work more then image image ad ?
because in text baed ads we have more ads available in a single unit ?wht you think bro please tell me
Wow! The Google servers are taking a beating. And since this announcement the news is spreading like wildfire.
But, let's take a deep breath and try to keep this in context(pardon the pun).
I support any additional options, but this does not apply to contextual ads, the way I see it. For my sites, I want ads that are related to the theme of my page. Until that changes, I don't benefit other than possibly higher quality ads will appear on my image/text content ads. The ones I've seen are nice, some flash, but not always in context. I'll have to consider removing some ads if Google can't figure out what my page is about.
I like having that option. So, I'll just wait until this new option applies to my needs.
Hope it improves some revenue for publishers.
i agree with "Hope it improves some revenue for publishers" i know google can do better then tat...
That's a really nice news Google! When image ads suddenly disappeared from all my blogs, I was pretty disappointed. I had blank spaces at all those places where I had selected to display image ads. I hope when I opt into third party ads, the image ads will appear again.
What exactly the Third Party Ads are???
I've made the top ad at my blog homepage a third-party ad. I will see how it performs. I've also made a brief review of the third party ads. Let's see how it goes.
Wow, it is a good news...Hope that this can avoid my image disappeared suddenly when i upload my image.
Hope this will help for people making money through adsense.
Good move by Google. It will definitely help the publishers to increase the CTR.
I was quite surprised when I received the email. My one curiosity is about the quality of these ads, I really hope they'll have decent creatives because so far I am not too impressed with the quality of the display ads that have made their way on my sites :-)
i will be gladly with this news! and i was read about this at email. thanks to google, about your new feature!
is there any tutorial in video how to use the third party?
Interesting move by Google. I hope this brings more revenue for publishers.
its any good opportunity for the bloggers which will increase the earning depending on the popularity
I do hope Google change their mind about allowing 'cookie spam' that must be opted out of. This is plain bad form.
Hello Google,
Yes, I hope that it will be more better than previous.
Will this system work if I used the "text and image ads" option?
Thanks in advance.
Junior said...
Will this system work if I used the "text and image ads" option?
Yes Bro....
Nice,positive development!
If it's increase my earning then it's very good.
If my earnings are not increase well then why to waist the time to configure ads.
Ravi
I would like to give it a try
Interesting, thank you.
Thanks, Hope yo have a good relationship with goooooooogle.
Thaks again
Ranodeep
Good news for Adsense Account Holder.
But anybody let me know that what are the benefits for the Adsense account holder by per thousand impressions or per clicks?
Third-party ads now available on the Google content network, Good News for all Google Adsense Account holder.
Keep it up! Looking for more.
Thank you for the informations.
The third party ads suck. Google needs to allow us to turn off third party ads without turning off image ads.
I have a site about Thailand and the image ads were highly targeted. Now with the third party crap I keep getting ads for the new mike meyers movie " Love Guru"....how exactly is that relevant?
Google dropped the ball on this one so they can make even more money at our expence.
It is a good sign in the improvement of advertising, and advertisers can choose publishers according to their priority.
Good news from google
Great...is a good news from Google!!!
Let's Rock On!!
Who will pay for that ads?
I an new to HTML.After copying the code and pasting to my source my ad unit is not displayed.i have tried many things but it is not working properly.
Can you fix up the problem
How can I block this 3rd party ads and keep only standard image ads?
Since they appeared on my site my earnings sunk.
I have tried a lot of way to make money with adsense but until now I only get $ 60 after more than 1 year, please show me how to make more earning.
Love the idea of third-party ads; have tried to add a couple; but they haven't come on yet....do they take a while?
great news
yeah even i tried adding the third party ads, but all i could see is a blak space. how long do they take to appear? is there something we ought to know before useing the third party ads?
i have tried to add and done exactly per instruction, but no add can be seen
Thanks for your comments; would like to know if these ads do work and how long they take to appear! Sounds like such a great idea; hope they work!!!
Aby tutorial video?
this is great
Sounds like a great innovation and google does a good and adding new features for everyone. This is just a feature and if some people seem unhappy with this - just don't add it.
I can also tell you, that the ads are disappearing on my page. It would be really good if they would solve the problem (if it is not my mistake)
i have receive invitation from blogger.com...
They want 2 manage my adsense,so should i accept it?
What are the consequences?
sound good , i'll be the first one to try them , good luck
hope this help the publisher...
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