I don't know about you, but I'm a big fan of data. I look at my own reports frequently and use channels to track the performance of individual pages and ad units so I can optimize my AdSense experience.

I'm also a fan of AdSense for content link units. As we've mentioned before, these units pack a big punch while conserving your screen real estate and can be a great addition to a page that's already using one of our many other products. We've also been doing a lot of work lately to improve the targeting of link units.

This is why I'm happy to announce that my two loves are now coming together. As of today, we've enhanced your reports so that you can view the performance of link units separately from your other AdSense for content units. Even better, the link unit-specific reports contain more information about your link units. A lot of publishers have been asking us for more statistics on their link units, such as the per-link CTR and the number of click-throughs to the link units results page.

To view your new, improved reports, visit the Advanced Reports page under your Reports tab and select AdSense for content. You'll notice a new option to customize your reports -- 'Choose Units'. A 'Combined' report will look just like the data you're used to seeing in your AdSense for content reports, while choosing 'Ad Units' or 'Link Units' will help you look at things with more granularity.

Please note that data is only available dating back to May 2007. Right now, we're having a little issue where, if you generate a report with a date range starting any earlier than May 2007, our report won't show any data, even if there is data after May 2007. Rest assured that our engineers are aware of the issue and are working to display all available data even if the date range starts before May 2007.

Remember, you're allowed to put up to three link units on any given page in addition to your three regular ad units. With better reporting and improved performance, now is the perfect time to start using link units if you aren't already.