Thursday, December 27, 2007 | 11:20:00 AM
Labels: Case studies
A few weeks ago we posted the winner of the AdSense Story Contest, and as promised, here are a few more of the stories and video submissions we received. This one comes from AdSense publisher Amit Agarwal of Agra, India.
Amit is a professional blogger and personal technology columnist for the Financial Express and The Hindustan Times. He maintains a technology blog called Digital Inspiration, which draws readers from all over the globe and covers software reviews, web technologies, and social media. His latest venture, India Inc., carries news and analysis about business and finance. Amit also runs a message board where he personally answers reader questions on blogging, online monetization and software.
In the early days, Amit was only making a few cents on Digital Inspiration. After optimizing the site, however, his revenue went through the roof. Now AdSense helps Amit lead a very comfortable life. Amit says, "I have tried a couple of other advertising programs on my website, but none of them have been so successful as AdSense. That's because AdSense contextual ads are always so relevant to the content."
Amit has also found success with several other AdSense products and features. He currently uses referrals to recommend software to his readers, and has implemented link units to efficiently use space on his site. He also uses the Google Custom Search Engine, linked to his AdSense for search account, and so is able to monetize his search results while helping visitors navigate through his site's pages with greater control. As he notes, "Currently 75% of my site revenue comes through the Google AdSense program. And I get more time to focus on writing new content for my readers rather than hunting for advertisers. AdSense has helped change my life forever."