Encouraging clicks

Many of you may remember our December post on the placement of images near ads. In that spirit, we'd like to remind you of a general policy issue: encouraging clicks.

As many of you know, our program policies prohibit any means of encouraging users to click on Google ads or bringing excessive attention to ad units. For example, sites may not contain phrases such as "click the ads," "support our sponsors," "visit these recommended links," or other similar language that could apply to the Google ads on your site. In addition, publishers are not permitted to label the Google ads with text other than "sponsored links" or "advertisements."

In light of this policy, you may be wondering if you're allowed to recommend your referral products to your users. As explained in Dan's post from February, unlike with AdSense for content ads, you can endorse your referral products by calling attention to the button or text link. If you believe in the quality of the product that you're referring, feel free to let your users know.

Generally, visitors should only click on Google ads if they're interested in the services being advertised. Encouraging them to click on your Google ads, either directly or indirectly, can lead to inflated advertiser costs -- and can cause an account to be disabled.

If you'd like to improve the performance of your ad units and attract more interested users, check out our Help Center's optimization tips to take full advantage of what AdSense has to offer.

Discuss this post

Thursday, April 26, 2007 at 10:50:00 AM

1 comments:

Housik said...

We published, probably too close to AdSense unit, text advertisement of our partner with text "TIP: Click here to...". There was not any intention to encourage users to click to AdSense unit - it seems to be clear. But it was intepreted by Google as policy violation and we got banned domain for displaying AdSense ads (unfortunately we had company holidays and didn't catch deadline given in warning email to repair problem - Murphy's law...)

Even if our site has great revenue results for all 3 years running Adsense and we brought high income to Google, it is impossible to contact Google support for 4 months and request enabling displaying ads again - they are ignoring us. Just to notice: this website has more than 1.000.000 visitors/month and AdSense revenue for year 2008 was more than 150.000 USD.

I want to let you know, that there is very difficult to interpret AdSense policy rules for website designers at this part, because there is not defined EXACT "zone of protection" around Adsense unit, where is not allowed to publish forbidden content. It will help a lot, if there will be exactly defined "zone of protection" in pixels. I saw a lot of websites with text forbidden by AdSense policy, running AdSense without problem, but it was not published "too close" to AdSense units. For me - it seems that if there is not exactly given the border, judging is very subjective...

Please help me to contact right people in AdSense to solve our mistake and continue with successful business.

Thank you in advance.