Monday, January 22, 2007 | 10:46:00 AM
There are many things in life that go hand in hand -- peanut butter & jelly, wine & cheese, milk & cookies -- and for publishers, AdSense & great content sites. We hope that the next perfect pairing will be "great video content & your audience."
Over the next few weeks we'll be testing AdSense video distribution and sponsorship with a small group of publishers. You may remember us doing a similar trial last year with MTV Networks, where we distributed ad-supported MTV video content to publishers who displayed the content on their sites. This time, we'll be working with a larger set of content providers, grouping together video content from providers such as Warner Music Group and Sony BMG Music Entertainment together with quality ads and offering them as playlists which publishers can select from and display on their AdSense sites. Participating publishers range from small to large, and cut across many different types of content.
While we're unable to invite additional publishers into this test, we still want to share some of the exciting things we're working on in AdSense. We know our publishers are passionate about developing quality content and providing the best experience possible for their users. With this test, we hope to offer you new forms of engaging, relevant content to meet these goals.