Unobtrusive ads can boost revenue
Monday, May 08, 2006
Sharon Maguire expected that matching her Google ads to her site, dogbreedinfo.com, would give it a cleaner look and feel that her visitors would appreciate. What she didn't expect was the large revenue increase spurred by her changes -- AdSense revenue nearly doubled, to $650 per day.
When generating her ad code, Maguire chose a white background and white borders to blend her ads more effectively into her site's overall color scheme. "Originally I'd chosen the standard 'Mother Earth' palette with the thin outline of a border," Maguire said. "I was happy with performance, but could see the revenue potential of the ad units. I discovered by simply removing the border around the ad units the AdSense revenue doubled."
Before:
After:
Many publishers have found that visitors are more likely to see and click on Google ads when the ads themselves blend cleanly into a site. At the same time, the "Ads by Goooooogle" tagline clearly distinguishes the Google ads from the site content, so users aren't confused.
You can create a custom color palette to help combat "ad blindness" and increase your site's revenue potential. If you've already seen similar successes, please share your story with us.
When generating her ad code, Maguire chose a white background and white borders to blend her ads more effectively into her site's overall color scheme. "Originally I'd chosen the standard 'Mother Earth' palette with the thin outline of a border," Maguire said. "I was happy with performance, but could see the revenue potential of the ad units. I discovered by simply removing the border around the ad units the AdSense revenue doubled."
Before:
After:
Many publishers have found that visitors are more likely to see and click on Google ads when the ads themselves blend cleanly into a site. At the same time, the "Ads by Goooooogle" tagline clearly distinguishes the Google ads from the site content, so users aren't confused.
You can create a custom color palette to help combat "ad blindness" and increase your site's revenue potential. If you've already seen similar successes, please share your story with us.
