Introducing the newest member of the AdSense ad family--click-to-play video ads. Video ads will compete in the same auction as text and image ads for placement on your site, and as we've mentioned before, increased competition in the ad auction means increased revenue potential for you. Video ads open your site up to a whole new type of advertising that is engaging and highly relevant for your users.

We know you're curious as to what these new video ads look like, so here's a sneak preview:

There are no guarantees that click-to-play video ads will appear on your site; however, to increase the chances make sure to:

1) Opt into image ads.

2) Use one of the three ad formats that support video ads: 300x250 Medium Rectangle, 336x280 Large Rectangle, or 250x250 Square.

Also, keep in mind that there are a few things advertisers look for when targeting their ads to specific sites.

Got questions about video ads? We've got answers--check out the Help Center for more information.