Why did you agree to let us profile you?
A brilliant story! After you featured Mike Gutner, a UK-based publisher who I've worked with posted to his own blog asking why I hadn't been featured, whether I even existed, and if I did, guessed that I was "a tall Russian man" with a check shirt and a moustache. Unfortunately, I'm sorry to say I'm quite nerdy-looking, and although I do have a moustache, I abhor check shirts.
Tell us an optimisation story... have you ever seen a publisher make a small change and see big results?
Oh yes, lots of them! But one of my favourites was a science website that was earning about $10 per day. They were using a 468x60 Banner at the bottom of their pages, but started experimenting with two 300 x 250 Medium Rectangles -- one placed just at the top of their content, and another placed directly under the main content on each page. They also tried using more blended colours. Things went crazy from there and earnings shot up to $700 per day. Finally, they moved one of the 300x250 Rectangles from the top of their page to a location more embedded in their content. After that, earnings went to over $1,700 per day!
What are the top 3 tips you like to tell publishers?
1. Use wide ad formats. Many publishers find the 728x90 Leaderboard outperforms the 468x60 banner by about 70%. I particularly recommend using the 728x90 Leaderboard, 160x600 Wide Skyscraper, and 300x250 Medium Rectangle.
2. Embed Google ads in your content, and place Google ads at the end of your articles, news stories and reviews. Placing a 468x60 Banner in the typical slot at the top of page, or a 120x600 Skyscraper along the right-hand side of page, work well for cost-per-thousand impressions (CPM) ads. However, for cost-per-click (CPC) contextual advertising, AdSense tends to work best when integrated with your content.
3. Blend your ad colours into your website. After running a test with a bright pink 728x90 Leaderboard on a black background, I learned that complementary colours often work better. Try blending the background and borders of your ads into your site, and use a text colour that stands out but already exists on your site. Blending decreases ad blindness and users are more likely to notice ads that interest them.
What websites are you reading these days?
I'm an avid soccer fan, so www.football365.com is my main haunt and I've recently discovered www.joga3.com. I revert to my nerd side on a regular basis by using www.gamespot.com to keep up with the latest computer game news. Google video also keeps me entertained.
Any other advice?
AdSense-related: Use link units. They are fantastic and give your users even more options.
Non-AdSense-related: When visiting European countries, always check which side of the road they drive on before crossing the main roads.
8 comments:
I think this is a good article, but as always, it "depends". I have experience with one of my sites where an ad that is perfectly blended and inset into the body of each article performs very very poorly compared to a screaming skyscraper ad. I do not have explanation how this is possible, but it is my experience. Ivan, can you take a look at my web http://www.euro-dollar-currency.com and think of a reason? The ad in the left column, people click on it all the time. Nobody clicks the rectangle ad in the body of the article. I am wondering if I should make it stand out more?
It is amazing how the placement of the ad can make a huge difference. I think everyone needs to do trial-and-error approach to find what works because every website is different. What works for your website might not work for others. I always thought the huge banners annoy viewers, but your post says otherwise because your post says that the huge leaderboard outperforms the smaller banners. Anyways, the earnings that jumped from $10 to $1700 per day is quite amazing.
Thank you Mike Gutner. This idea very helpful for my adsense earning. First i am using 468x60 banner ads one months before i changed my ads format 336 x 280 banner ads using on my blog (http://monkeydollars.blogspot.com) post above and before. this changes very useful to my earning 50% increased.
Thank you Very Much....
Thank you for sharing those valuable tips. I just open my own website http://www.hobbyistparadise.com and I heard about Adsense in www.blogger.com, so I decided to give it a try. I am making like 3 to 6 dollars per day, but that is because my traffic is kind of low (around 1000 impressions per day). I think adsense only works for site with a lot of traffic. Plus getting traffic is hard. But I will implement your tips on my site. Thank you again.
thank you for the advice
THanks for advice .implemented on
http://funnyzone4u.blogspot.com
Thanks for the great article! Will be implementing to our website www.hullaboo.com
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